Advertising.com: Short-term, High-volume ‘NetBlocks’ Deliver Lasting Impact

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“According to a new Advertising.com study, the ad network’s so-called NetBlocks - similar to roadblocks on specific content, but expanded to include an advertiser’s “ownership” of a chunk of the entire ad network - can significantly increase consumer/brand engagement in the days following exposure.”

MarketingVox, April 21, 2006