Forrester: Marketers Interested in, but Not Spending on, Blogs

“Interactive marketers are putting most of their money in email, search, behavioral and contextual targeting, and rich media, writes DM News, citing a Forrester Research study, “Interactive Marketing Channels to Watch in 2006,” which found that more than 65 percent of those surveyed plan to invest in each medium in the next year.”

MarketingVox, June 28, 2006