Studies
JUPITERRESEARCH FORECASTS AN ONGOING THREAT TO COOKIES FROM ANTI-SPYWARE APPLICATIONS
Juptermedia Press Release, November 8, 2005 No Comments »
News
DoubleClick Bows Ad Tool for Flash Environments
“DoubleClick says its DART Motif for Flash-in-Flash powers measurable and engaging advertising within immersive flash and video environments.”
MarketingVox, July 25, 2006 No Comments »
netFactor Rolls Out New Analytics Capabilities
“LEAD GENERATION TECHNOLOGY AND SEARCH engine marketing firm netFactor today is launching a product that tracks visitors to business-to-business sites and then matches certain visitors’ IP addresses to their companies.”
MediaPost, July 17, 2006 No Comments »
Online Buzz Study: Studio 60 to Be Top TV Show
“A recent web analysis by Brandimensions of pre-season television reports that NBC’s new show Studio 60 is generating the most preference with audiences, reports MediaWeek (via MediaBuyerPlanner).”
MarketingVox, July 12, 2006 No Comments »
“Atlas has partnered with Tandberg Television, developer of a video-on-demand (VOD) content and an ad management platform. The deal brings Atlas a step closer to its dream of becoming a volume trafficker of dynamic ads in the cable VOD environment.”
ClickZ, June 23, 2006 No Comments »
Marketers to Measurers: Agree!
“NEW YORK - For a medium that prides itself on measurability, the digital channel still scores very badly on data consistency across platforms. And this fact is creating major problems for ROI-obsessed marketers.”
ClickZ, June 20, 2006 No Comments »
Omniture Improves Flash Application Measurement Tools
“A new tool from Web analytics vendor Omniture promises to improve analytics for rich Internet applications (RIA) utilizing Flash, Flex and AJAX.”
ClickZ, June 15, 2006 No Comments »
New IAB Research Shows 12% Of Web Users Reject Cookies
“THE INTERACTIVE ADVERTISING BUREAU IS again considering launching a lobbying and/or advertising campaign on behalf of cookies, OnlineMediaDaily has learned.”
MediaPost, June 2, 2006 No Comments »
WebSideStory Launches Active Marketing Suite in Europe
“WebSideStory has launched its Active Marketing Suite in Europe to help enterprises capitalize on online marketing and e-commerce growth.”
MarketingVox, June 1, 2006 No Comments »
Mercent Launches Unique Analytics Tools
“ECOMMERCE SERVICE AND TECHNOLOGY PROVIDER Mercent on Monday upgraded its existing offering with analytics data, which quantifies keyword performance by retail metrics, including per-product revenue, profitability, inventory velocity–or how quickly products move through the warehouse–and return on inventory investment.”
MediaPost, May 23, 2006 No Comments »
Mercent Unveils Retail Analytics Tools
“Retail marketing technology provider Mercent is launching a set of analytics tools to help online retailers tie ad spend on search and other online marketing channels to retail-specific business results at the SKU level.”
ClickZ, May 22, 2006 No Comments »
Commentary
Web Analytics: The Delayed Conversion Concept, Part 1
“To evaluate the true value of your site optimization work, you must follow the analysis through to the delayed conversion standpoint. Part one of a series.” By Jason Burby, director of Web analytics for ZAAZ.
ClickZ, May 9, 2006 No Comments »
The Right Tool for the Right Job
“Web analytics tools can take us a long way, but from time to time it’s necessary to look at data in different ways, using different techniques.” By Neil Mason, co-founder of Applied Insights.
ClickZ, May 2, 2006 No Comments »
“Any company worth its salt is finding itself more deeply invested in its Web analytics.” By Bryan Eisenberg, co-founded marketing consulting firm Future Now.
ClickZ, April 28, 2006 No Comments »
Web Analytics and Online Branding Metrics
“How do you measure brand online? What are the KPIs for branding effectiveness?” By Jason Burby of ZAAZ.
Part 2
ClickZ, April 25, 2006 No Comments »
“What’s the best tool for analyzing Web data? The answer may surprise you.” By Neil Mason, co-founder of Applied Insights.
ClickZ, April 18, 2006 No Comments »
Analytics that Boost Web Revenue
“ClearGauge CEO discusses how analyzing visitor behavior can help you structure your site to increase revenue.” By Karen Breen Vogel.
iMedia Connection, April 14, 2006 No Comments »
Data Integration, Part 2: Micro Integration
“What’s the best way to integrate Web analytics data with other forms of data? Last of a two-part series.” By Neil Mason of Applied Insights.
ClickZ, April 4, 2006 No Comments »
Define Success for Non E-Commerce Sites
“It’s imperative to define a successful visit, even if it doesn’t sell anything.” By Jason Burby of ZAAZ.
ClickZ, March 28, 2006 No Comments »
“Four new analysis questions to ask yourself, and eight metrics.” By Shane Atchison of ZAAZ.
ClickZ, March 23, 2006 No Comments »
Measuring and Analyzing Persuasion Scenarios
“Why, in Web analytics, does no one ask, “Why?”" By Bryan Eisenberg of Future Now.
ClickZ, March 17, 2006 No Comments »