Studies
Podcast Audience Gets Older and Wider
eMarketer, July 19, 2006 No Comments »
Will Podcasting Steal the Show?
“‘The audience for podcasts has shown meteoric growth, particularly in the US,’ says Mike Chapman, eMarketer Editorial Director and author of the new Podcasting: Who’s Tuning In? report. ‘It is variously projected to reach between 20 million and 80 million by 2010.’”
eMarketer, February 28, 2006 1 Comment »
“While many people still haven’t heard of podcasting, many others can’t wait to hear more.”
eMarketer, January 10, 2006 No Comments »
“Is podcasting the savior of radio, the start of a major new media channel or merely a passing fad? A new study sees a mainstream medium in the making.” Free until 12/18/05.
eMarketer, November 18, 2005 No Comments »
Bridge Ratings Industry Update - The Podcasting Outlook
“The study estimates that 4.8 million persons have at some time during 2005 downloaded a podcast from either a radio station or other source. iTunes was referrenced as the most often accessed portal for podcast downloads. This 4.8 million estimate is up from 820,000 podcast users in 2004.”
Bridge Ratings, November 12, 2004 No Comments »
News
ESPN to Display Logos in Podcasts
iMedia Connection, August 2, 2006 No Comments »
Blogs and Podcasts among Top Tech Marketing Tools
“Podcasting and blogging are among the most effective marketing tools for generating technology sales leads, according to a new survey.”
MarketingVox, August 1, 2006 No Comments »
Podbridge Snares Patent for Ads in Time-Shifted Content
“Podcast measurement firm Podbridge has been awarded a patent for technology that allows ads to be dynamically matched with time-shifted audio and video content. The system is aimed at delivering fresh, up-to-the-minute ads, rather than ads that age along with the stored content.”
ClickZ, July 28, 2006 No Comments »
Podcasts Proliferate, Challenge Ad Models, Attract Ads
“Podcasts have been propelled into the mainstream since iTunes launched, and they could significantly affect ad models, according to a Nielsen Analytics report.”
MarketingVox, July 25, 2006 No Comments »
NYT Co’s IHT Debuts Dynamically-Generated Podcasts
“The New York Times Company’s International Herald Tribune (IHT) is attempting to fulfill those wishes for its readers and advertisers, it’s debuting a service that lets users choose which articles to instantly transform into an audio format.”
ClickZ, July 13, 2006 No Comments »
Podcast Users Outnumber Bloggers
“U.S. ADULTS WHO DOWNLOAD PODCASTS now outnumber those who publish blogs, according to new data by Nielsen//NetRatings. More than 9.2 million Web users, or 6.6 percent of U.S. adult Web users, have downloaded an audio podcast in the last 30 days, compared to 6.7 million users (4.8 percent) who published blogs in that time, according to the research company.”
MediaPost, July 13, 2006 No Comments »
Business, IT Execs Embrace Podcasts
MediaPost, July 11, 2006 No Comments »
WSJ: Corps. Tap into Podcast Marketing
“Johnson & Johnson, the maker of Acuvue lenses, is utilizing podcasts to help market itscontact lenses to teenagers, the Wall Street Journal reported.”
iMedia Connection, July 5, 2006 No Comments »
Podcast Service to Give Ad Revenue Cut to Audio Hosts
“Week-old TalkShoe, a free service that allows anyone to create audio podcast content or listen to it via phone, cellphone or VoIP, will offer its podcast “hosts” a percentage of revenue based on the number of people who listen in on their shows.”
ClickZ, June 26, 2006 No Comments »
NetRatings Adds Digital Video Measurement to Arsenal
“Nielsen//NetRatings will expand its Internet measurement capabilities to include measurement of online audio and video content. It will also partner with Nielsen Media to report on the convergence of Internet and television content.”
ClickZ, June 15, 2006 No Comments »
Commentary
Podcast Advertising Gaining on Blogs
“A new report out by PQ Media defines, sizes and forecasts advertising within the alternative media sector.”
iMedia Connection, April 18, 2006 No Comments »
Forrester podcasting report - just 1% use podcasts
“We just released some new data on podcasting, in a brief “Podcasting Hits The Charts†(available only to clients). Here’s the summary:”
Charlene Li's blog, April 5, 2006 No Comments »
Castrol Gets Down with Podcasting
Micro Persuasion, March 25, 2006 No Comments »
“Thinking about sponsoring a podcast or starting your own branded iPod content? Before you do, check out this new report from BIGresearch.”
iMedia Connection, March 13, 2006 No Comments »
“eMarketer’s Mike Chapman explains why early adopters listen to podcasts, and he projects that the podcasting audience will hit 50 million by 2010.”
iMedia Connection, March 10, 2006 No Comments »
Search Engine Optimization for Podcasts
“Podcasting is comparatively new, though there are already numerous podcast search engines and it’s important to optimize your audio files if you want listeners to find your spoken content.” By Grant Crowell of Grantastic Designs.
Search Engine Watch, March 9, 2006 No Comments »
BackBeat Launches Podvertiser Network
925.M, November 30, 2005 No Comments »
Ad-Supported Podcasting: Good Start, But There’s More
By Dave Evans of Digital Voodoo.
ClickZ Experts, November 23, 2005 No Comments »
Podcasting: the Marketer’s Ultimate
CMO, November 22, 2005 No Comments »
“As podcasting’s popularity grows, companies are seeing dollar signs” By Heather Green.
Businessweek, November 14, 2005 No Comments »