Studies
Dynamic Logic, December 2003 No Comments »
News
Study: Display Ad Exposure Boosts Search Conversion
“A new study from Atlas Institute proves what many marketers have intuitively known: Running display ads can help improve the results of a concurrent search campaign.”
ClickZ, July 21, 2006 No Comments »
A YouTube First: Banner Ads by National Advertiser
“Walt Disney became the first national brand to advertise on YouTube with the launch of an ad campaign Thursday for “Pirates of the Caribbean: Dead Man’s Chest,” writes MediaPost.”
MarketingVox, July 7, 2006 No Comments »
Research: Internet Users Plagued by ‘Banner Blindness’
“An eye-tracking study conducted by the Nielsen/Norman Group finds Internet users avoid viewing banner ads. Text advertising is read more often than display ads, according to the research.”
ClickZ, June 26, 2006 No Comments »
Advertising.com: Short-term, High-volume ‘NetBlocks’ Deliver Lasting Impact
“According to a new Advertising.com study, the ad network’s so-called NetBlocks - similar to roadblocks on specific content, but expanded to include an advertiser’s “ownership” of a chunk of the entire ad network - can significantly increase consumer/brand engagement in the days following exposure.”
MarketingVox, April 21, 2006 No Comments »
Display Impressions Double Year-Over-Year
“MARKETERS INCREASED ONLINE SPENDING LAST month, purchasing 185 billion display ads–almost twice as many as last year’s 97.1 billion and 31 percent more than February’s 141 billion, according to new Nielsen//NetRatings AdRelevance.”
MediaPost, April 17, 2006 No Comments »
Accipiter Extends Ad Trafficking Services to U.S.
“Online advertising technology firm Accipiter Solutions today announced it has extended ad trafficking services to U.S. clients to help them administer the campaign management process.”
MarketingVox, April 4, 2006 No Comments »
Clicks Come With First Exposures to Ads
“Inventory is not created equal, according to research conducted by ad network Tribal Fusion. Ninety-one percent of clicks occur within the first five pages to which a person is exposed.”
ClickZ, March 22, 2006 No Comments »
“ONLINE MARKETERS SERVED MORE THAN 138 billion display ads last month, marking a 12 percent increase from December, according to new data from Nielsen//NetRatings AdRelevance.”
MediaPost, February 21, 2006 No Comments »
“MARKETERS SERVED 123.6 BILLION DISPLAY ads online last month–up about 7 percent from November, according to new data from Nielsen//NetRatings AdRelevance.”
MediaPost, January 19, 2006 No Comments »
Changes at the Top at Yahoo! Search and Ad Sales Units
“”Moving forward, the search marketing sales team will be operating under the same sales team as the brand marketing team,” said Yahoo! CEO Terry Semel. “We believe there will be even closer alignment between the two groups.”"
ClickZ, October 20, 2005 No Comments »
Commentary
Why Is A Watermelon In The Tailpipe?
“We hope people will view and pay attention to our ad’s entire animation cycle. But what if they don’t?” By Jeremy Lockhorn, group director at Avenue A | Razorfish.
ClickZ, April 24, 2006 No Comments »
The Nightmare of Changing Ad Servers
By Doug Wintz.
iMedia Connection, November 14, 2005 No Comments »
Ad Format Combinations That Win the Day
By Tessa Wegert of Enlighten.
ClickZ Experts, November 10, 2005 No Comments »
Engage the Consumer With Interactivity
Interactive banners vs. non-interactive banners. By Jeremy Lockhorn of Avenue A/Razorfish
ClickZ, October 10, 2005 No Comments »