Studies
Behavioral Targeting Has More Visibility
“Preliminary results from a recent study from TACODA suggests that contextual targeting should be used at the beginning of a campaign but that for subsequent frequency behavioral targeting should be used.”
iMedia Connection, February 1, 2006 No Comments »
The advantage of Behavior Targeting Increases Dramatically with frequency
Tacoda, January 2006 1 Comment »
Is Behavioral Targeting Better?
“According to a new “Eye Tracking” study, conducted by Next Century Media, and sponsored by Tacoda, a provider of behaviorally-targeted online advertising solutions, behavioral ads win hands down.”
eMarketer, January 23, 2006 No Comments »
News
Terra Networks Adds Behavioral Targeting
“Terra Networks announced its selection of Revenue Science to provide behavioral targeting for its network. The decision is intended to increase the ability of advertisers to reach target consumers on Terra Networks sites in the U.S. and 19 other countries.”
iMedia Connection, July 10, 2006 No Comments »
ValueClick, Jumpstart Forge Behavioral Targeting Deal
“IN AN UNUSUAL BEHAVIORAL TARGETING deal between two separate networks, ad network ValueClick Media has agreed to start serving car ads to consumers who have previously visited pages within Jumpstart Automotive Media’s network of car-related sites.”
MediaPost, June 19, 2006 No Comments »
Jupiter: Behavioral Targeting to Transform Online Advertising
“Advertisers and agencies that have tested early online behavioral targeting services are seeing positive results, according to a new report titled “Effective Targeting” from JupiterResearch, which estimates that one in four online advertisers will be using behavioral targeting by 2007.”
MarketingVox, June 15, 2006 No Comments »
Report: Use of Behavioral Targeting to Double
“Advertisers will almost double their use of behavioral targeting in the next year, according to a new JupiterResearch survey.”
ClickZ, June 14, 2006 No Comments »
BlueLithium Adds Video To Network
“ONLINE AD NETWORK BLUELITHIUM TODAY will launch behaviorally targeted video ads on its stable of 1,200 sites around the Web. The new service, “AdRoll,” aims to bring more affordable streaming video ads to lower-budget advertisers.”
MediaPost, June 13, 2006 No Comments »
Revenue Science Expands into Search Retargeting
“Behavioral targeting firm Revenue Science has expanded into search retargeting, allowing advertisers to extend the reach of their search campaigns by targeting advertising to visitors who came from search engines but did not convert, reports AdWeek.”
MarketingVox, June 8, 2006 No Comments »
Klipmart to Be Tacoda’s Preferred In-Page Video Ad Provider
“In its ongoing effort to incorporate video capabilities into its behavioral targeting offerings, Tacoda has named video ad firm Klipmart Corporation as its preferred provider of in-page video on publisher sites in the Tacoda Audience Networks ad network.”
ClickZ, May 23, 2006 No Comments »
TACODA Adds Content Screening Ability
“TACODA, a behaviorally targeted online advertising network, has partnered with ContentWatch to scan all 3,500 sites in the Tacoda Audience Networks and flag those with inappropriate content.”
iMedia Connection, May 18, 2006 No Comments »
Tacoda, Tremor Team for Behaviorally Targeted Video Ads
“Tacoda has teamed with rich media and video ad technology provider Tremor Network to create a behaviorally-targeted in-stream video advertising offering for both of the companies’ networks.”
ClickZ, May 8, 2006 No Comments »
BlueLithium Unveils Behavioral Targeting Tools
“BlueLithium today unveiled AdPath, a behavioral targeting solution for both advertisers and publishers on its ad network.”
ClickZ, April 26, 2006 No Comments »
Commentary
Behavioral Targeting Breaks Through
“A new report goes beyond the point that mass-targeted advertising is a wasted model.” By David Rittenhouse, group planning director on the IBM account at Neo@Ogilvy.
ClickZ, May 3, 2006 No Comments »
Behavioral Targeting in the International Realm, Part 1
“What’s going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up.” By Anna Papadopoulos, interactive media director for Euro RSCG 4D.
ClickZ, April 26, 2006 No Comments »
Legitimate Behavioral Targeting vs. Spyware
“How to know it when you see it.” By David Rittenhouse, group planning director on the IBM account at Neo@Ogilvy.
ClickZ, April 19, 2006 No Comments »
Behavioral Targeting Best Practices
By Marla R. Schimke of Revenue Science
iMedia Connection, April 17, 2006 No Comments »
All Behaviors Are Not Created Equal: The Need For More Transparency In Behavioral Media Buys
By Omar Tawakol, senior vice president-general manager of the behavioral targeting marketplace for Revenue Science.
MediaPost, April 13, 2006 No Comments »
Behavior: A Critical Filter in Target Segmentation
“Sophisticated behavioral targeting requires advanced media planning. Solid segmentation helps establish the right foundation.” By Andy Chen, media strategy director at Carat International/ISOBAR.
ClickZ, April 12, 2006 No Comments »
Target Behavior on the Site Level
“Technology use itself is a targetable behavior.” By David Rittenhouse of NEO@Ogilvy.
ClickZ, April 5, 2006 No Comments »
“Is behavioral targeting too time-consuming?” By Anna Papadopoulos of Euro RSCG 4D.
ClickZ, March 29, 2006 No Comments »
A Case for Behavioral Targeting
“The president/creative director for Basement Inc. highlights results from the behavioral targeting element of a campaign, and provides insights as to why BT works.” By Doug Schumacher.
iMedia Connection, March 28, 2006 No Comments »
“We examine the leading behavioral targeting companies and their capabilities.”
iMedia Connection, March 22, 2006 No Comments »