Studies
Measuring the influence of bloggers on corporate reputation
A study on how Jeff Jarvis of Buzzmachine’s ranting affected Dell’s image.
Public Relations Online, December 2005 No Comments »
“CEOs show interest in blogs, but not many are doing it yet.” Free until 12/11/05.
eMarketer, November 11, 2005 No Comments »
Teen Content Creators and Consumers
Teens and blogs. 29 page PDF.
Pew Internet, November 2, 2005 No Comments »
News
Forrester: Marketers Interested in, but Not Spending on, Blogs
“Interactive marketers are putting most of their money in email, search, behavioral and contextual targeting, and rich media, writes DM News, citing a Forrester Research study, “Interactive Marketing Channels to Watch in 2006,” which found that more than 65 percent of those surveyed plan to invest in each medium in the next year.”
MarketingVox, June 28, 2006 No Comments »
Research: RSS Users a ‘Captive Audience’
MediaBuyerPlanner, May 22, 2006 No Comments »
Pheedo: RSS Ad Click-throughs Settling Down a Bit
“Some ads placed in RSS feeds are garnering higher click-through rates than most standard online image ads, writes ClickZ, citing the “Pheed Read Spring 2006″ report from Pheedo.”
MarketingVox, May 18, 2006 No Comments »
Study Finds RSS Ad CTR Leveling Off
“Click-through rates for most standard online image ads have languished at less than one or two percent for years, but some ads placed in RSS feeds are garnering much higher CTR.”
ClickZ, May 17, 2006 No Comments »
FeedBurner Migrates RSS Ad Network to Sites
“RSS advertising and metrics player FeedBurner is moving beyond feeds with its latest initiative. The company seeks to expand the volume and type of inventory it offers advertisers by enticing publishers, especially bloggers, to display its ads on their Web sites.”
ClickZ, May 16, 2006 No Comments »
Panel: Reach Bloggers Authentically
“FOR MARKETERS LOOKING TO INFLUENCE the Internet influencers, the way to credibly reach the blogosphere is by having an authentic, personal message, according to panelists at Monday’s 2006 Personal Democracy Forum in New York City.”
MediaPost, May 16, 2006 No Comments »
Jarvis: Time to Make Blog Advertising Work
“Blogs, feeds, and podcasts - a potentially huge advertising market - have yet to be tapped, with no system in place for advertisers and bloggers to work together efficiently to realize that vast potential. That’s the starting point of a column by Jeff Jarvis in AdAge…”
MarketingVox, May 9, 2006 No Comments »
Federated Media Blog Ad Planning Tool
“Federated Media Inc. announced the launch of its self-service platform for advertisers and publishers looking to reach weblog audiences.”
iMedia Connection, May 4, 2006 No Comments »
Rojo.com Plans Feed/Ad Network
“Rojo.com (Rojo, as in “RSS with mojo”) will be launching an ad-supported feed network that’s intended to increase websites’ feed subscriptions and provide advertisers a way of developing their own base of subscribers, reports AdWeek.”
MarketingVox, February 17, 2006 No Comments »
“A new Gallup poll says the average American is not wild about blogs.”
MarketingVox, February 13, 2006 No Comments »
Commentary
Buying (into) RSS Advertising (Part 3)
“Pheedo CMO Bill Flitter completes his three-part series in ReveNews on ‘How to Buy RSS Advertising,’…”
MarketingVox, February 13, 2006 No Comments »
What’s with Brandweek’s take on blogs?
“Over at the Experience Economist, David Polinchock has a few words for Brandweek’s commentary about the lack of value of blogs as a whole, let along for marketing purposes.”
AdJab, December 22, 2005 No Comments »
Indie Bloggers Seeing Corporate Dollars
Cites New York Times article, “As Corporate Ad Money Flows Their Way, Bloggers Risk Their Rebel Reputation”
Micro Persuasion, November 25, 2005 No Comments »
“It’s past time we online ad professionals used blogs to contribute to campaign efforts.” By Pete Lerma.
ClickZ Experts, November 15, 2005 No Comments »
Do Blog Ads Create Buzz? Execs Weigh In
“PLACING ADS ON BLOGS MIGHT be a good way to reach certain demographic groups, but isn’t necessarily a route to generating word of mouth, Nick Denton, founder and publisher of Gawker Media, said at a panel at Ad:Tech Tuesday.”
MediaPost, November 9, 2005 No Comments »
Feeding Market Growth with RSS
ContextWeb’s CEO explains the opportunity for marketers of tapping into RSS.
iMedia Connection, October 27, 2005 No Comments »
“They connect potential customers with products and brands. They’re a breeding ground for consumer feedback and a market research source. From a marketer’s perspective, blogs pretty much have it all. Now, if only we could infiltrate them.” By Tessa Weggert of Enlighten.
ClickZ Experts, October 20, 2005 No Comments »
Blog Marketing Do’s and Don’ts from Jupiter
“Jupiter Research has posted a podcast with analysts David Card, Michael Gartenberg, Gary Stein on the do’s and don’ts of blog marketing.”
Micro Persuasion, October 12, 2005 No Comments »