Sub-categories:
Studies
Music and Video Downloading Moves Beyond P2P
Pew Internet, March 23, 2005 No Comments »
News
Execs: Users Demand Free Online Content
“ON THE HEELS OF APPLE’S success offering pay-per-download videos of TV shows, Google recently launched its own highly publicized video store that offers a library of old and current TV episodes for sale on a pay-per-view basis.”
MediaPost, February 2, 2006 No Comments »
Yahoo, in another Content Deal, Hires ‘The Week’
“Yahoo continues to develop original content, announcing today that it has inked a deal with The Week, which will provide “The Best of Today’s Business,” a daily roundup of print and online business news that will appear in Yahoo Finance, reports AdAge.”
MarketingVox, November 1, 2005 No Comments »
FoodNetwork.com Cooks Up Web Special
“SCRIPPS NETWORKS’ FOODNETWORK.COM ON THURSDAY said it plans to debut its first Web-exclusive series “Eat This With Dave Lieberman,” on Nov. 21.”
MediaPost, October 28, 2005 No Comments »
“Yahoo! Inc. announced it has hired film director Richard Bangs to create multimedia packages for the portal.”
iMedia Connection, October 25, 2005 No Comments »
Martha, Disappointing on TV, Hot Online
“Martha may be falling short of expectations on primetime TV, but online she’s still hot, with the share of U.S. web searches for her name increasing 145 percent for the week ending September 27 from the previous week, reports Media Life”
MarketingVox, October 20, 2005 No Comments »
Old Spice Races to Reach the Young Male
Old Spice launches four mini-sites with content aimed at the young male audience
ClickZ, September 29, 2005 No Comments »
CMO study looks at online technology content
“The Chief Marketing Officer Council and KnowledgeStorm released top-line results of a study designed to explore how online content influences IT purchase decisions.”
BtoB Online, September 20, 2005 No Comments »
CBS’ SportsLine Launches Gaming Channel
“CBS SportsLine.com is launching an ad-supported casual games channel and entering the gaming news arena.”
Mediaweek, September 20, 2005 No Comments »
AOL Unveils Podcasting Initiative
“America Online is adding its considerable weight to the podcasting phenomenon, offering visitors to AOL.com a full complement of podcasting tools and featured content.”
ClickZ, September 15, 2005 No Comments »
Times to Charge for Some Online Content
“The New York Times Co. will attempt to monetize additional sections of its content online with the introduction on Sept. 19 of a new subscription service called TimesSelect.”
DMNews, September 14, 2005 No Comments »
Commentary
Increase Conversion Rates with Copy Testing
“Marketing Experiments offers advice for the most successful length of copy.”
iMedia Connection, March 29, 2006 No Comments »
OMMA Keynote: Larry Kramer of CBS on Content
SearchViews, September 27, 2005 No Comments »