Studies
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“Although subscriptions are still the most common way for consumers to purchase content online, single purchases are becoming more popular thanks to online digital music sales.” Free until 11/11/05.
eMarketer, November 2, 2005 No Comments »
Paid Online Content U.S. Market Spending Report, FY 2004
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Online Publishers Association commissioned study, March 10, 2005 No Comments »
News
Premium Content Driving Internet Video Growth
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“According to a new forecast from IDC, Internet video services will generate over $1.7 billion in revenues by 2010, an increase of more than $1.5 billion from 2005 totals.”
MediaPost, April 19, 2006 No Comments »
Reader’s Digest Launches Digital Subscription-based Issue
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“Reader’s Digest plans to launch a monthly digital subscription version of its publication through a partnership with Zinio Systems.”
MediaBuyerPlanner, December 7, 2005 No Comments »
BURST!: One In Five Purchases Online Content
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“NINETEEN PERCENT OF ONLINE WEB users report that they would probably purchase on-demand content such as movies, sports, music concerts, or TV shows, according to a new report by BURST! Media.”
MediaPost, November 16, 2005 No Comments »
Consumer Spending For Web Content Nears $1 Billion
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“LED BY A SURGE IN entertainment spending, U.S. consumers shelled out $987 million for online content during the first half of this year, marking a 16 percent increase from the first half of 2004, according to a report issued Monday by the Online Publishers Association.”
MediaPost, November 1, 2005 No Comments »
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“The Wall Street Journal is reprising its “open house” marketing effort, opening up its online edition to the general public for a week in hopes of luring more paid subscribers.”
ClickZ, October 27, 2005 No Comments »
JupiterResearch: Consumer Resistance to Paid Content Stays High
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DMNews, September 16, 2005 No Comments »