Sub-categories:
Studies
Behavioral Targeting Has More Visibility
“Preliminary results from a recent study from TACODA suggests that contextual targeting should be used at the beginning of a campaign but that for subsequent frequency behavioral targeting should be used.”
iMedia Connection, February 1, 2006 No Comments »
Is Behavioral Targeting Better?
“According to a new “Eye Tracking” study, conducted by Next Century Media, and sponsored by Tacoda, a provider of behaviorally-targeted online advertising solutions, behavioral ads win hands down.”
eMarketer, January 23, 2006 No Comments »
“The threat of unwanted software programs is changing the way people use the internet”
Pew Internet, July 6, 2005 No Comments »
News
Jupitermedia Introduces ClickLink
“Jupitermedia Corporation announced the launch of ClickLink, a cost-per-click advertising program that provides contextual targeting and keyword purchasing.”
iMedia Connection, June 30, 2006 No Comments »
PPC Network Unveils ‘Site Stickiness’ Tool
“In a bid to help its 350 publisher partners garner more pageviews, Findology plans to bow a tool that lets readers effectively search a site by clicking on a highlighted keyword.”
ClickZ, June 28, 2006 No Comments »
End Is Near for Claria’s Pop-Up Advertising
“Claria will stop running adware-generated pop-up ads and will instead launch PersonalWeb, which generates customized web pages on the fly, based on user’s online behavior, reports the Associated Press.”
MarketingVox, June 23, 2006 No Comments »
IntelliTXT Adds Video To Mouse-Overs
“TEXT LINK ADVERTISING FIRM VIBRANT Media has begun serving streaming video into its IntelliTXT mouse-over ad units, the company will announce today.”
MediaPost, June 12, 2006 No Comments »
“Controversial adware company 180solutions has merged with Hotbar, and the new corporate entity will be called Zango, after a 180solutions product family. Financial terms were not disclosed.”
ClickZ, June 7, 2006 No Comments »
Microsoft Adds Contextual Ads Alongside Desktop E-mail
“Microsoft has begun showing contextually targeted text ads alongside users’ e-mail messages in the beta test for its new Windows Live Mail Desktop application.”
ClickZ, June 5, 2006 No Comments »
Classmates.com’s Novel Take on Contextual Ads
“Decade-old Classmates.com, a granddaddy among social networking sites, is about to relaunch with a spiffed-up new look (with only one ad unit per page) - and a novel take on contextual advertising, writes AdWeek.”
MarketingVox, June 1, 2006 No Comments »
InfoSpace Taps ContextWeb For Graphical Ad Product
“CONTEXTUAL AD NETWORK CONTEXTWEB TODAY is slated to announce a partnership with InfoSpace, the publicly traded provider of Web search for mobile phones, to market a graphical ad product.”
MediaPost, May 15, 2006 No Comments »
Warner Bros. Online Partners With Adware Company
“CONTROVERSIAL ADWARE COMPANY 180SOLUTIONS AT the end of last month quietly began offering streams of two shows distributed by Warner Bros.”
MediaPost, May 10, 2006 No Comments »
CDT: Advertisers Abandon Adware Company
“AT LEAST THREE MARKETERS HAVE recently severed or curtailed their relationship with adware company 180solutions, according to a new report by consumer advocacy group Center for Democracy and Technology.”
MediaPost, April 4, 2006 No Comments »
Commentary
Contextual Ads: Online Media’s Ace in the Hole
“Eluding the dark side of contextual advertising.” By Tessa Wegert of Enlighten.
ClickZ, April 6, 2006 No Comments »
Targeting: Contextual & Behavioral - Striking a Balance
Presentation by Amy Auerbach of Media Contacts at the iMedia Brand Summit
iMedia Connection, February 6, 2006 No Comments »
“WeatherBug’s general manager announces the advertiser land-rush to the desktop, and gives insight on what works and what doesn’t.” By Andy Jedynak.
iMedia Connection, January 25, 2006 No Comments »
Wanted: Better Metrics for Desktop Apps
“The Weather Channel’s head of consumer application software argues that we have to take measurement on the desktop from Kafkaesque to truly useful.” By Matthew de Ganon.
iMedia Connection, December 18, 2005 No Comments »
Ads in Microsoft Apps: Dawn of an Era?
ClickZ, December 14, 2005 No Comments »
“iMedia’s managing editor spoke with AdTools President Chris Heitmann on how desktop apps differ from other online advertising.”
iMedia Connection, October 5, 2005 No Comments »