Contextual vs. Behavioral Targeting

“A new study conducted by Synovate for Vendare asks consumers how they like to be targeted.”

iMedia Connection, March 31, 2006 No Comments »

Vendare Contextual Targeting Study

“Vendare Media released a study that found consumers are more than twice as likely to click an ad when contextual targeting is involved.”

iMedia Connection, March 24, 2006 No Comments »

Study: Three of Five Consumers Respond Best to Contextual Targeting

“Three out of five consumers prefer contextual targeting - more than double the number who respond best to demographic, geographic or behavioral targeting, according to a new survey of consumer attitudes online conducted in late January by market researcher Synovate for Traffic Marketplace, the ad network division of Vendare Media.”

MediaBuyerPlanner, March 22, 2006 No Comments »

CDT Names Big Brands Fueling Adware

“THE ADVOCACY GROUP CENTER FOR Democracy and Technology Monday issued a new report that named more than a dozen companies that market their goods and services via adware company 180solutions.”

MediaPost, March 21, 2006 No Comments »

Contextual Ad Start-Up Gets $48MM in Venture Capital

MediaBuyerPlanner, March 20, 2006 No Comments »

HBO Uses Google Maps to Promote Sopranos

“HBO is paying Google to use its map technology for promotional purposes - highlighting New Jersey locations that have played an important role in the show, reports AdAge (via MediaBuyerPlanner).”

MarketingVox, February 20, 2006 No Comments »

Shopzilla Taps Vendio For Contextual Toolbar

“E.W. SCRIPPS’ COMPARISON SHOPPING SITE Shopzilla has entered into a partnership with Vendio’s comparison shopping toolbar, Dealio. Once consumers download the Dealio toolbar, it takes up residence on their computer screens and suggests product deals in relation to keywords that appear on the Web pages they surf.”

MediaPost, February 16, 2006 No Comments »

Amazon Testing Contextual Ad Program with Affiliates

“Amazon.com confirms it’s dipping its toes into online advertising. The retail giant is testing a program to distribute third-party contextual ad links to its network of affiliates.”

ClickZ, February 6, 2006 No Comments »

Tacoda: Users Engage More with Behaviorally Targeted Ads

“Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands.”

MarketingVox, January 18, 2006 No Comments »

Study: Desktop Marketing Steers Travel Shoppers

“The study, expected to be released today, examined Southwest Airlines’ desktop tool Ding!, launched in February and downloaded almost 1 million times as of October.”

MediaPost, December 5, 2005 No Comments »

UV Launches Ooqa-Ooqa Browser

“United Virtualities (UV) has developed a branded browser called Desktop Ooqa-Ooqa that clients can use to promote their brands.”

iMedia Connection, November 18, 2005 No Comments »

Think Partnership Takes Controlling Stake in Contextual Company

“Think Partnership, which owns SEM firm WebSourced, signed a deal to acquire a majority share in Crystal Reference Systems, a company whose technologies have implications for contextual targeting.”

ClickZ, November 17, 2005 No Comments »

Microsoft Considers Ad-Supported Consumer Software

“Only some of Microsoft’s consumer software titles are generating any real money, and a predicted further decline in revenue may push Microsoft to adopt some version of a free, ad-supported software model, writes CNET, citing Microsoft internal documents that it has obtained.”

MarketingVox, November 17, 2005 No Comments »

Viacom Enlists Kanoodle To Serve Text Ads

“VIACOM ON TUESDAY SAID IT signed a deal with Kanoodle to serve contextually based text ads on CBS television station’s group of Web sites.”

MediaPost, November 9, 2005 No Comments »

AdValiant’s AdVario

“AdValiant has launched AdVario, a new suite of contextual marketing tools that can help online marketers customize their advertising delivery to more efficiently target web users.”

iMedia Connection, November 4, 2005 No Comments »

AdSense Defector Leaks Pricing Info

“A FORMER PARTICIPANT IN GOOGLE’S AdSense program has roiled the online publishing community by alleging that Google’s pricing system penalizes publishers that have even one low-performing site.”

MediaPost, November 2, 2005 1 Comment »

Marketers Tap into Photo Sharing Phenomenon

“FilmLoop has signed advertisers like Purina, HP and TBS to create and sponsor photo slide shows on its recently launched desktop photo broadcasting tool.”

ClickZ, October 20, 2005 No Comments »

Behavioral Marketing Baked into New Toolbar

“Market research firm Compete today is expected to unveil a new private-label behavioral marketing platform. Called Voicebox, it uses desktop applications and Web toolbars to help marketers reach customers as they’re on the verge of decision-making.”

ClickZ, October 10, 2005 No Comments »

Blinkx Teams With Miva for Smart Ads

“Video search engine blinkx has unveiled its first attempts at monetizing the service, signing a deal with Miva to supply contextual ads for its new Smart Ads platform.”

ClickZ, October 5, 2005 No Comments »

Coupons Inc. Debuts Contextual Placement Service

“Coupons Inc. launched an online coupon delivery system yesterday that distributes offers related to the contents of a hosting site for consumers to print at home and redeem at local grocery stores.”

DMNews, September 27, 2005 No Comments »