Studies
Sponsored Link Impressions Show Impressive Growth
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“According to new data from Nielsen//NetRatings, impressions served by Google and Yahoo!’s sponsored link advertising businesses, which include search and contextual advertising networks, grew by 16% between August 2005 and January 2006. Total impressions for both services reached 64.3 billion in the latter month.”
eMarketer, February 23, 2006 No Comments »
News
IDG Launches Vertical Text Ad Marketplace
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“Enterprise technology publisher International Data Group (IDG) has launched TechWords, a pay-per-click ad auction platform, across its network of U.S. Web sites using private-label technology from Quigo’s AdSonar platform.”
ClickZ, May 2, 2006 No Comments »
Journal Taps Kanoodle For Sponsored Ad Links
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“DOW JONES & COMPANY HAS chosen Kanoodle as the exclusive provider of sponsored ad links across its influential Web properties, including The Wall Street Journal Online, the companies said Tuesday.”
MediaPost, April 12, 2006 No Comments »
CafePress Bows Tag-based Ad Targeting
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“CafePress, an online marketplace for T-shirts, calendars and other products emblazoned with designs submitted by users and independent artists, has added tag-based targeting capabilities to ads in its affiliate program.”
ClickZ, March 7, 2006 No Comments »
Miva Contextual Ad Program Takes on Google, Yahoo
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“Performance marketing network Miva has launched both a contextual ad program (in beta) and a white-paper broadside aimed at Google AdSense and Yahoo Publisher Network, writes DM News.”
MarketingVox, February 28, 2006 No Comments »
Google AdSense Tests Rich Media
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MarketingVox, January 27, 2006 No Comments »
PodZinger Launches Audio Search, PPC Ad Biz Model
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“PodZinger on Wednesday officially launched its audio search service that’s based on speech-recognition software that parent company BBN Technologies sells to super-secret government agencies, reports InternetNews.”
MarketingVox, January 13, 2006 No Comments »
Mercora Sells Keyword Ads On Net-Radio Network
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“THE ONLINE RADIO NETWORK MERCORA on Monday began offering advertisers a self-service Google AdWords-like ad-selling system dubbed MadWords.”
MediaPost, December 13, 2005 No Comments »
New Google AdSense Feature Irks Publishers
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“Having officially launched its “Advertise on this site” program last month, a couple of months after rumors of the feature first emerged, Google’s link, which now appears next to all its placements on publishers using AdSense, has begun to rile up some publishers, who have effectively been opted in to the “site targeting” program that lets advertisers target specific sites.”
MarketingVox, December 6, 2005 No Comments »
Google AdWords Content Bidding
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“The new service enables advertisers to set one price when their ads run on search sites and a separate price when their ads run on content sites.”
iMedia Connection, November 23, 2005 No Comments »
Search Execs: New Google Policy A Boon To Advertisers
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“GOOGLE TUESDAY ANNOUNCED THAT IT will now allow advertisers to bid to appear on sites within Google’s publisher network without also bidding to appear on the search results pages. Search engine marketers praised the move, saying it gives advertisers far more control over where their ads will appear.”
MediaPost, November 23, 2005 No Comments »