News
Blogs and Podcasts among Top Tech Marketing Tools
“Podcasting and blogging are among the most effective marketing tools for generating technology sales leads, according to a new survey.”
MarketingVox, August 1, 2006 No Comments »
Sony Launches Blog for Bravia Ad
Random Culture, July 21, 2006 No Comments »
Corporate Blogging: Successful, Though Rudderless
“Corporate bloggers report positive results from blogging, even though they’re pretty much directionless, according to a new study.”
MarketingVox, July 20, 2006 No Comments »
“THE WORD “BLOG” MIGHT HAVE seeped into the public lexicon and captured the imagination of marketers, but it’s still the rare company that actually operates a blog.”
MediaPost, July 14, 2006 No Comments »
Dell Corporate Blog Confronted with Criticism
“As soon as Dell - much maligned in the blogosphere for its faux-pas-laden customer service efforts - launched a corporate blog this week, the anti-buzz began growing loud again.”
MarketingVox, July 13, 2006 No Comments »
iMedia Connection, July 12, 2006 No Comments »
Business Blogging Still Bogged Down
eMarketer, July 7, 2006 No Comments »
Jupiter: Corporate Blog Deployments to Double in 2006
“Some 35 percent of large companies plan to initiate corporate blogs this year - and combined with the existing deployed base of 34 percent, nearly 70 percent of such companies will have deployed corporate blogs by the end of 2006, according to a JupiterResearch report”
MarketingVox, June 26, 2006 No Comments »
Executives Not Quite Hot to Blog
“A recent poll conducted by Harris Interactive, and sponsored by Makovsky + Company, the “2006 State of Corporate Blogging” survey, found that Fortune 1000 business executives are reacting slowly to the idea of corporate blogs as a communications medium.”
eMarketer, May 23, 2006 No Comments »
Panel: Reach Bloggers Authentically
“FOR MARKETERS LOOKING TO INFLUENCE the Internet influencers, the way to credibly reach the blogosphere is by having an authentic, personal message, according to panelists at Monday’s 2006 Personal Democracy Forum in New York City.”
MediaPost, May 16, 2006 No Comments »
Commentary
HP is Blogging. Why Aren’t YOU?
Commentary by David Armano
Logic + Emotion blog, June 19, 2006 No Comments »
Starwood Hotels Joins Blogosphere
Adrants, April 12, 2006 No Comments »
Quick Tips on Corporate Blogging
“Eight tips for creating a corporate blog.” By Mark Kingdon of Organic.
ClickZ, March 28, 2006 No Comments »
“I learn a lot by new questions that come up, then keep coming up. The most recent of them is ‘How do I get my CEO to blog?’
My short answer is: ‘Don’t.’”
Naked Conversations, March 16, 2006 No Comments »
The Secret to Succesful Blog Marketing: Invite ‘Em Into A Conversation
“In 2001, I was involved in building CNET Networks’s “engagement marketing” programs. In the early days, engagement marketing meant convincing prospective customers to provide contact info so that the vendor’s sales reps could go have a “conversation” with them.”
MediaPost, March 8, 2006 No Comments »
Do’s and don’ts of corporate blogging
“Know your audience, update your blog regularly, and cover your… rear. And don’t expect a blog to turn around a failing company.”
Fortune, February 28, 2006 No Comments »
Chris Anderson on Corporate Blogging
“When the Wired editor in chief’s new Xbox 360 didn’t work, he reached out to Microsoft’s helpful bloggers– now he talks about the experience.”
iMedia Connection, January 4, 2006 No Comments »
Does Your Company Belong in the Blogosphere?
By Katherine Heires. A must read for those interested in corporate blogging.
Harvard Business School Working Knowledge, November 28, 2005 No Comments »
The Secret Sauce for Any Corporate Blog
“The question comes up at every event or pitch - “how will our blog get noticed among the throngs of millions?†Good question. There are millions of corporate web sites. However, this surely hasn’t stopped companies from investing in new ones every day.” By Steve Rubel.
Micro Persuasion, November 1, 2005 No Comments »