News
Accoona Launches Pay-per-Lead Ad Platform
“Accoona, which uses artificial intelligence search technologies, today launched Exchange Place, a cross-industry online advertising platform and pay-per-lead bidding system”
MarketingVox, July 20, 2006 No Comments »
“Online marketing services provider Q Interactive announced the launch of Triple Opt-In Lead Generation for its TrueLeads online lead generation service. TrueLeads has a standard double opt-in requirement.”
iMedia Connection, June 27, 2006 No Comments »
Google Tests Cost-Per-Action Ads
“SEARCH GIANT GOOGLE HAS BEGUN testing cost-per-action ads, in which marketers pay a fee only when users make a purchase, provide an e-mail address or take other specific steps.”
MediaPost, June 23, 2006 No Comments »
Atlas: CPA Marketers Pay Repeatedly For Same Customers
“MARKETERS WHO BUY AD INVENTORY from networks on a cost-per-performance basis might end up paying more than once for the same customer, according to a study by aQuantive’s Atlas.”
MediaPost, June 12, 2006 No Comments »
ValueClick Started Year Strong
“Online marketing company ValueClick beat its expected revenue numbers in the first quarter, bringing in $117.3 million, up 128 percent from the same period in the previous year.”
ClickZ, May 9, 2006 No Comments »
Prospectiv Rich Media Online Lead Forms
“Prospectiv announced rich media capability to its online lead generation forms for its marketing clients.”
iMedia Connection, April 27, 2006 No Comments »
Q Interactive Offers Email Services
“ONLINE LEAD-GENERATION FIRM Q INTERACTIVE–FORMERLY CoolSavings–on Monday announced the addition of e-mail services to its ad network, Q Network, to help publishers gain incremental revenue from their e-mail lists.”
MediaPost, April 25, 2006 No Comments »
ValueClick Introduces ValueClick Media
“ValueClick, Inc. today announced the completion of the integration of its ValueClick Media and Fastclick display advertising networks and named the division ValueClick Media.”
iMedia Connection, March 28, 2006 No Comments »
Aptimus Adds Targeting, Testing Tools
“Lead-generation network Aptimus has added behavioral and demographic targeting and testing to its ad network, along with a real-time phone number verification service.”
ClickZ, March 27, 2006 No Comments »
HOW FREEiPODS.COM PIONEERS ONLINE INCENTIVE MARKETING
“A $20 Million-a-Year Venture Began With Condom Give-aways”
AdAge, March 10, 2006 No Comments »
Commentary
“The 24/7 Real Media sales exec describes the pitfalls of this revenue model for both publishers and advertisers.” By Ari Bluman.
iMedia Connection, March 27, 2006 No Comments »
Publishers & Acquisition Marketers: Making the relationship work
Presentation by Alex hooshmand of Right Media at the iMedia Brand Summit.
iMedia Connection, February 6, 2006 No Comments »
Media Maze: Sealing the Lead-Gen Deal
“Our media strategies editor follows up last week’s column on the necessary steps for a successful online lead-generation program.” By Jim Meskauskas.
iMedia Connection, December 12, 2005 No Comments »
“Our media strategies editor lays out the steps necessary for carrying out a successful online lead-generation program.” By Jim Meskauskas.
iMedia Connection, December 6, 2005 No Comments »