Studies
Adults Online Grows From 9% in ‘95 To 77% Today
MediaPost, June 21, 2006 No Comments »
“Women’s choices in buying and planning for the family, as well as pursuing their own interests, have a major impact online.”
eMarketer, April 27, 2006 No Comments »
“The online activity of women reflects their roles as family planners, caregivers and primary product purchasers.” From comScore Media Metrix.
iMedia Connection, April 20, 2006 No Comments »
“Madison Avenue has long considered consumers ages 18 to 49 to be the target of choice, but that may be changing.”
eMarketer, April 14, 2006 No Comments »
The Score: Boomers’ Interests Online
“Analysis shows that aging adults frequent sites within the Home, Travel and Health categories.”
iMedia Connection, March 2, 2006 No Comments »
Online Ads Motivate College Students
“The “2006 Online Advertising: Habits” survey, just released by Experience, Inc., a career services provider to college students and alumni, found that 98% of college students have made a purchase of a product or service online.”
eMarketer, February 15, 2006 No Comments »
“Women are catching up with men online, but they are doing so in their own way.”
eMarketer, January 12, 2006 No Comments »
“Marketers who seek to appeal to teen and young adult consumers should take advantage of their proclivity for using consumer electronics and entertainment devices, and for visiting Web sites about gadgets and gaming.”
eMarketer, December 28, 2005 No Comments »
How Women and Men Use the Internet
“Women are catching up to men in most measures of online life. Men like the internet for the experiences it offers, while women like it for the human connections it promotes.”
Pew Internet, December 28, 2005 1 Comment »
Where Kids Go for Games and Toys Online
“A drill-down on the online sites for games and toys, including demographics, advertisers, ad types and delivery.”
MediaPost, December 23, 2005 No Comments »
News
Forrester: Gen Y Leads Social Media Surge
“CONSUMERS BETWEEN THE AGES OF 18 and 26 are spearheading an array of online activities including social computing and online banking, according to a new study released Monday by Forrester Research.”
MediaPost, August 1, 2006 No Comments »
Social Networking For the Over-50 Crowd
“Monster.com founder Jeff Taylor believes life begins at 50, and will today launch a social networking site geared toward the baby boomer crowd. “Live the best life possible” is the message the new site Eons.com plans to communicate. “
ClickZ, July 31, 2006 No Comments »
Youth Study: Women Like Social Networks, Men Like Sports Sites
“A recent study on the top 10 websites among young males and females shows Google as the most favored, reports eMarketer (via MediaBuyerPlanner).”
MarketingVox, July 12, 2006 No Comments »
Study: Readers Of Online College Newspapers Prefer Text Ads
“THE MAJORITY OF READERS OF online college newspapers are more attentive to simple text link ads than to other types of ad units, according to a new study by Y2M: Youth Media and Marketing Networks’ College Publisher division.”
MediaPost, July 12, 2006 No Comments »
Women Like Playing Games on Mobile Phones
MarketingVox, June 30, 2006 No Comments »
Teens Spend Time in Equal Measure on Web, TV
“U.S. teens spend as much time online - about 2.9 hours per day - as they do watching TV, writes MediaPost, citing a survey by CBSNews.com.”
MarketingVox, June 15, 2006 No Comments »
Three In Five Teens Visit Social Networking Sites
“MORE THAN THREE OUT OF five Web users between the ages of 13 and 17 have visited social networking sites like MySpace, with the majority of those who visit also joining such sites, according to a new study of teens’ online media habits by Burst Media.”
MediaPost, June 13, 2006 No Comments »
Marketers Courting Moms Online
“Moms are apparently using their high-speed internet connections to replicate the neighborhood social circle - and websites aimed at mothers are popping up all over the web, writes the New York Times.”
MarketingVox, May 8, 2006 No Comments »
Text Message Mom This Mother’s Day
“The T9 Texting Outlook Survey has found that 30 percent of moms use text messaging.”
iMedia Connection, May 3, 2006 No Comments »
Consumers Prefer Relevant Advertising
“Revenue Science and the Ponemon Institute have released a study that found 63 percent of consumers prefer advertising based on their interests.”
iMedia Connection, April 28, 2006 No Comments »
Commentary
Online and On Target: 18-34 Year Olds
“Experience VP of Marketing Janet Sun discusses how to get your piece of the $200 billion market.”
iMedia Connection, March 27, 2006 No Comments »
How to Reach American Millionaires
“The CEO of the Luxury Institute reveals the online habits and attitudes of this lucrative audience.” By Milton Pedraza.
iMedia Connection, March 24, 2006 No Comments »
Lessons From the Super-Connectors
“Why look at the teen market? Even if you don’t deal with consumers like them now, you will in the future.” By Sean Carton of idfive.
ClickZ, March 20, 2006 No Comments »
“Smashing Ideas Inc.’s creative director discusses the do’s and don’ts of marketing to kids.” By Tiffany Young
iMedia Connection, February 3, 2006 No Comments »
iTeenz: Creating and Connecting
“A Y&R New York strategic brand planner covers how to create a connecting bond between marketers and online teens.” By Stella Grizont.
iMedia Connection, January 3, 2006 No Comments »
Reaching Consumers with Dayparts
“With content options exploding online, Yahoo!’s entertainment category development officer suggests use of dayparts to zero in on target audiences.” By Vince Messina.
iMedia Connection, December 5, 2005 No Comments »
What MySpace Means for Marketers
“Rupert Murdoch was quoted last week in “The Hollywood Reporter” as saying “In a sense, we say we’ve got 30 million portals.” If you’ve spent any time playing around with News Corp.’s MySpace social networking site, you know the remark is accurate.”
ClickZ, November 21, 2005 No Comments »