News
New Data Suggests DVR Owners Watch Less, Not More
“AS THE SPIN WARS CONTINUE on the impact of DVRs on television consumption, new research has emerged. A highly regarded media researcher’s findings contradict the networks’ insistence that DVR users watch more television.”
MediaPost, July 27, 2006 No Comments »
ABC Looks Beyond Upfront To DVR, Commercial Ratings Issues
“ABC HAS HELD DISCUSSIONS ON the use of technology that would disable the fast-forward button on DVRs, according to ABC President of Advertising Sales Mike Shaw, with the primary goal to allow TV commercials to run as intended.”
MediaPost, July 6, 2006 No Comments »
BMW Uses TiVo Technology to Improve Product Placement
“BMW this week became the first advertiser to use TiVo’s new interactive advertising features within a program, embedding interactive tags into an episode of Speed Network’s Test Drive series featuring its new M line of cars.”
ClickZ, June 21, 2006 No Comments »
Nielsen to Gauge Mobile, Web TV
iMedia Connection, June 16, 2006 No Comments »
Nets Begin To Cave On DVR Data, Warm To ‘Live-Only’ Deals
“ONE OF THE MOST CONTENTIOUS issues in the upfront appears to be moving to a conclusion, with networks expected to yield to buyers’ demands that deals be based only on “live” ratings, according to a number of media buying executives.”
MediaPost, June 2, 2006 No Comments »
Studios Set A Slo-Mo Pace, Hit Pause On DVR Playback
“IN A SIGN OF HOW 2006-07 network upfront ad sales may pace, a bellwether category doesn’t seem in any rush.”
MediaPost, May 23, 2006 No Comments »
Interpublic Puts Millions Towards TiVo Upfront
“As the television upfront gets underway today, a deal forged between TiVo and Interpublic Media represents one way in which tried-and-true media buying traditions can apply to the continually-shifting media landscape.”
ClickZ, May 16, 2006 No Comments »
TiVo Makes Custom Ads for Lexus
“TiVo announced they are launching the “Lexus Car Configuration Tool,” an application that lets subscribers create their own models of Lexus cars, reported Broadcasting & Cable.”
iMedia Connection, May 15, 2006 No Comments »
“Brightcove and TiVo Inc. announced a deal enabling broadband video published through Brightcove to be distributed directly to TiVo subscriber set top boxes.”
iMedia Connection, May 10, 2006 No Comments »
TiVo Launches Product-Search Ad Service, Signs up 100 Brands
“TiVo today launched its new advertising search product, TiVo Product Watch, offering advertisers a new way to reach highly valued in-market consumers - those TiVo subscribers who are actively looking for products - with advertising content and information.”
MarketingVox, May 8, 2006 No Comments »
Commentary
Ad-Skipping Controls: Philips Has It Right
“Philips’ process is the next step in what’s been brewing for quite a while.” By Dave Evans who recently launched HearThis.com, a podcasting service firm.
ClickZ, April 26, 2006 No Comments »
TV and Interactive: Where’s the Missing Link?
By Rebecca Lieb of ClickZ.
ClickZ Experts, January 20, 2006 No Comments »
Interactivity Sneaks onto the Set-Top
“See what’s coming to that box in your living room in 2006: the president of Arise Communications talks about the present and near future of iTV.” By Andrew Rosenman.
iMedia Connection, January 3, 2006 No Comments »
“As Nielsen begins to report ratings that include DVRs, the Wall St. Journal and the advertising industry ask “should we be paying for recorded viewing, or just live?”" By Josh Bernoff.
Devices, Media and the Future of Everything, December 22, 2005 No Comments »