Sub-categories:
Studies
Giving Clicks Credit Where They’re Due: What You Need To Know When Allocating Your Search Budget
Here’s the MediaPost article
360i/SearchIgnite Whitepaper, May 2006 No Comments »
E-Tailers Focus on Shifting Merchandise
“According to the e-tailing group’s “5th Annual Merchant Survey,” for many merchants online is growing at a faster rate than either catalog or store channels.”
eMarketer, April 10, 2006 No Comments »
Shoppers Show Rising Satisfaction with Web Shopping
“More and more shoppers are parking in front of their computers instead of at the mall.”
eMarketer, February 27, 2006 No Comments »
“New figures from comScore Networks indicate that that online non-travel spending is up one-third for the first three weeks in January 2006 compared with the same period in 2005.”
eMarketer, January 30, 2006 No Comments »
Online Retail Marches Ever Upward
“eMarketer estimates that US online retail sales rose by a hefty 25% in 2005, but when it comes to online shopping, the old huckster’s line, “You ain’t seen nothin’ yet, bub,” couldn’t be truer.”
eMarketer, January 4, 2006 No Comments »
Most Online Shopping Completed by December 16
“Over half of online shoppers finished their shopping by December 16. That’s according to the “Holiday eSpending Report” jointly released by Goldman, Sachs & Co.; Nielsen//NetRatings and Harris Interactive.”
ClickZ Stats, December 27, 2005 No Comments »
Satisfaction with Online Shopping Dips
“As Christmas approaches, online retail takes a hit in terms of customer satisfaction according to the Holiday Shopping Satisfaction Benchmark study from ForeSee Results”
ClickZ Stats, December 23, 2005 No Comments »
“Canadians are still a little cautious about e-commerce, according to a new survey by Taylor Nelson Softres (TNS), with less than two-fifths planning to do any online shopping this year.”
eMarketer, December 21, 2005 No Comments »
Online Holiday Shopping Goes For the Green
“Ho-ho-ho! Almost everyone projected a record-breaking online holiday shopping season, and as the numbers come in, it looks like everyone was right.”
eMarketer, December 21, 2005 No Comments »
News
Jupiter: Small Businesses Shop Regularly Online
“Some 79 percent of small businesses conduct business-related online shopping regularly, making it almost as prevalent as the use of email among online small businesses, according to a new research report from JupiterResearch, “Small-Business Online Shopping: Understanding Online Research and Purchase Behavior.”"
MarketingVox, July 12, 2006 No Comments »
Guidester Quietly Grows Retail Paid Search Network
“With this week’s addition of CircuitCity.com into its paid search network for manufacturer and retailer advertisers, Guidester is expanding an initiative it launched last March, more or less in stealth mode.”
ClickZ, July 10, 2006 No Comments »
Online Shoppers Have One Foot in Offline Stores
“Some 68 percent of online shoppers say store locators are one of the most helpful features of retail websites…”
MarketingVox, July 7, 2006 No Comments »
Jellyfish Search Engine Shares Revenue
“Jellyfish unveiled a beta of its comparison shopping engine that shares back a percentage of the advertising revenue consumers generate through their shopping activity.”
iMedia Connection, June 27, 2006 No Comments »
Online Selling Stimulates Offline Buying
MediaPost, June 15, 2006 No Comments »
comScore To Study Link Between Search, Brick-and-Mortar Purchases
“IT’S NO SECRET THAT SEARCH activity influences purchases in ways that extend far beyond direct click-throughs to e-commerce sites.”
MediaPost, June 7, 2006 No Comments »
Online Retail Revenues to Reach $200 Billion
“Online retail is expected to hit $211.4 billion in 2006, a 20 percent gain over revenues of $176.4 last year. That’s according to “The 2006 State of Retailing Online,” the ninth annual report published by Shop.org and conducted by Forrester Research.”
ClickZ, June 5, 2006 No Comments »
comScore: Ecommerce Hits $24 Billion
“comScore Networks announced first quarter 2006 ecommerce sales reached $24 billion for non-travel sales in the United States.”
iMedia Connection, May 30, 2006 No Comments »
“Though a little late to plan for mother this year, the timely summary of Online marketing use for Mother’s Day by Nielsen//NetRatings, it’s not too early to plan for upcoming special occasions and events.”
MediaPost, May 22, 2006 No Comments »
Study: Goodbye Purchase Funnel, Hello ‘Tumbler’
“New research from Yahoo and OMD finds a cultural shift in how consumers use technology to make purchasing decisions.”
ClickZ, May 11, 2006 No Comments »
Commentary
How Behavioral Data Aids Site Design
“Coremetrics’ VP of marketing describes the type of info needed by ecommerce sites to better merchandise their products.”
iMedia Connection, March 30, 2006 No Comments »
How to Reach Ecommerce ROI Goals
“Ascend2’s managing partner describes best practice strategies for streamlining processes and cultivating online relationships.” By Sergio Balegno.
iMedia Connection, February 22, 2006 No Comments »
“eMarketer reports on how retail sites can use social networking to their advantage.” By Jeffrey Grau.
iMedia Connection, January 6, 2006 No Comments »
Search’s Place in the Purchase Funnel
Uses research data to analyze paid search’s role in e-commerce. By Cam Balzer of Performics, the performance-based marketing division of DoubleClick Digital Advertising Solutions.
iMedia Connection, January 2, 2006 No Comments »
SearchTHIS: Missing Keywords — FOUND!
“Our search editor reports on a new tool from Hitwise that redefines search intelligence by helping you to find the gaps in your keyword selection.”
iMedia Connection, December 6, 2005 No Comments »