Studies
“Not everybody has a special somebody this Valentine’s Day. So some people are giving themselves a Valentine gift.”
eMarketer, February 16, 2006 No Comments »
“According to Constant Contact’s “2006 Small Business Valentine’s Day Outlook” survey, small-business owners expect to have had a happy Valentine’s Day.”
eMarketer, February 15, 2006 No Comments »
Valentine Poems and Flowers Popular in the UK
“The categories that typically enjoy a lift at this time of year are Dating, Intimate Apparel and Accessories and Flowers and Gifts. This year, flowers seem to be the gift of choice. UK Visits to Dating sites were up 3% last week (compared with the week prior), visits to Intimate and Apparel sites were up 4.25% and visits to Flowers and Gifts sites were up 28%.”
Hitwise, February 14, 2006 No Comments »
News
Valentine’s Day Web Traffic Crashes Sites
“Several online greeting-card companies crashed Tuesday due to an overload of users sending internet Valentines, writes The Washington Post (via MediaBuyerPlanner).”
MarketingVox, February 17, 2006 No Comments »
Valentine’s Day Online Sales Jump 22 Percent
“In the month leading up to Valentines Day, sales on websites related to gifts for the holiday increased 22 percent compared with the year-ago period, writes InternetRetailer, citing comScore.”
MarketingVox, February 15, 2006 No Comments »
Dating Sites Decline Despite Approaching Valentine’s Day
“It’s two months into 2006, and online dating sites are already seeing a lag in paying users. “Online Dating in 2006: Pricing Strategies to Drive Subscriber Growth” from JupierResearch finds revenue growth is driven by higher monthly fees instead of new membership.”
ClickZ, February 8, 2006 No Comments »
Men More Likely to Shop Online for Valentine’s Day
MarketingVox, February 8, 2006 No Comments »
Holiday Crush Redux: E-Tailers Fall in Love With Valentine’s Day
“With the frenzy of the November-December holiday crush still ringing in their ears, many merchants may be tempted to schedule vacations for late January and early February. Those that do so may be missing out on the chance to cash in on what could be the second busiest holiday season of the year.”
E-commerce Times, February 2, 2006 No Comments »
Valentine’s Day Sparks Keyword Bidding Frenzy
“Retail keyword prices related to Valentine’s Day showed an upward burst of activity in the week leading up to the amorous holiday, according to recent keyword analysis conducted by Fathom Online.”
ClickZ, February 11, 2005 No Comments »