Sub-categories:
Studies
E-Mail Marketing: Best Practice Not Practiced?
“The tactics for ensuring efficient e-mail marketing are well known but not well followed”
eMarketer, March 24, 2006 No Comments »
“A new report confirms that accurate targeting of e-mail marketing messages makes a significant difference. E-mails based on consumers’ expressed preferences are, by definition, more relevant and therefore more likely to be read and responded to.”
eMarketer, March 10, 2006 No Comments »
RSS Advertising May Work Around Spam Issues
“RSS? “What is that?”, you ask. Really Simple Syndication was originally established as a way to distribute news updates to individuals and is now becoming a way for marketers to distribute product alerts and other messages. A small percentage of users are currently familiar with the term, but that number is about to grow higher as marketers begin to experiment further with RSS and perhaps one day make it a significant way to reach online customers.”
eMarketer, March 8, 2006 No Comments »
Lyris Q4 2005 ISP Deliverability Report Card
Lyris, February 2006 1 Comment »
E-mail Open Rates Peak on Friday
“Open rates on marketing e-mail and newsletters dipped in Q4 of 2005, according to the “Q4 2005 E-mail Statistics” report released by eROI.”
ClickZ Stats, January 26, 2006 No Comments »
“Consumers request plenty of product information by e-mail. Unfortunately, many do not get what they ask for.”
eMarketer, January 15, 2006 No Comments »
“Ten years ago relatively few Americans had an e-mail address. Today very few do not.”
eMarketer, December 30, 2005 No Comments »
6th Annual Consumer E-mail Study
This is the 6 page executive summary.
DoubleClick, December 2005 1 Comment »
“According to a recent survey by EmailLabs, almost 70% of B2B e-mail newsletter subscribers have a preview pane in their e-mail program and always or frequently use it, making it crucial that publishers and marketers consider how their mailing looks when previewed.”
eMarketer, December 21, 2005 No Comments »
How Do Your E-mail Marketing Activities Stack Up?
This study examines e-mail performance by vertical.
Bronto, November 22, 2005 1 Comment »
News
SubscriberMail Releases Enhancements
“SubscriberMail has enhanced its core application to meet the needs of email marketers. The enhanced application offers useful contextual tips via video tutorials to help users, as well as provides users with reports and campaign comparisons.”
iMedia Connection, July 31, 2006 No Comments »
When Email Senders’ Reps This Bad, Delivery Is Iffy
“Ninety seven out of 100 email-sending IP addresses’ reputations are bad enough that email providers would likely block their messages, according to an email study.”
MarketingVox, July 26, 2006 No Comments »
Unsubscribe Link Sole Email Best Practice Adopted by All
“Email marketers have yet to adopt best practices - except those required by the CAN-SPAM Act, according to an EmailLabs study (PDF), writes MediaBuyerPlanner.”
MarketingVox, July 14, 2006 No Comments »
“Are you sending your customers, prospects, partners or employees too much e-mail? If your inbox looks anything like mine, the sheer quantity of e-mail we get each day is out of control.” By David Baker, vice president of e-mail marketing and analytical solutions at Agency.com.
MediaPost, July 10, 2006 No Comments »
“Spam messages promoting porn are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs…”
MarketingVox, July 7, 2006 No Comments »
Choice Hotels Launches Sweepstakes Campaign
“CHOICE HOTELS INTERNATIONAL TODAY WILL launch an online ad campaign to promote Choice’s Econo Lodge and Rodeway Inn brands. The campaign, created by Agency.com, drives users to a sweepstakes page, where visitors can enter to win a $1 million prize.”
MediaPost, July 5, 2006 No Comments »
Jupiter: Marketers Increasing RSS Use
“Retailers and other online marketers are among the companies experimenting with RSS to supplement to email, according to a report from Jupiter Research, “Feed Marketing: Use of RSS as an Alternative Messaging Medium,” writes Internet Retailer.”
MarketingVox, June 23, 2006 No Comments »
Study: Visual Authenticity Icons Double E-Mail Opens
“E-mail users in a recent study were twice as likely to open a message marked with a visual icon indicating its authenticity as compared to an unmarked message.”
ClickZ, June 19, 2006 No Comments »
“LAST WEEK THE E-MAIL DIVA went on and on about overemphasizing response data at the expense of the big picture. This week, I delve into the minutiae of a particularly vexing stat.”
MediaPost, June 13, 2006 No Comments »
VerticalResponse: Small Email Lists Have High Open Rates
MarketingVox, June 12, 2006 No Comments »
Commentary
“Mistakes are inevitable in any business, and ours is no different. However, unlike most online advertising models, the e-mail channel follows the print model in terms of recoverability.”
MediaPost, July 24, 2006 No Comments »
Selecting An ESP With Good ISP Relationships: Part 1
By Melinda Krueger, principal of Krueger Direct/Interactive.
MediaPost, July 18, 2006 No Comments »
Swimming In Data: Casino Subject Lines
“FOR THIS INSTALLMENT OF “SWIMMING in Data,” I took a look at the subject lines of 2,235 unique e-mail messages sent in June in the casino market sector.”
MediaPost, July 12, 2006 No Comments »
Ask the E-mail Diva: Personalization
MediaPost, June 27, 2006 No Comments »
A Strategic View Of E-mail Newsletters
“Unlike all these reports, today’s column is not another tactical list of things you must do to produce a good newsletter. Rather, today’s column will take a more strategic approach.” By David Baker, vice president of e-mail marketing and analytical solutions at Agency.com.
MediaPost, June 26, 2006 No Comments »
The Costs Of Non-Delivered E-mail
“But what if you can’t get your message through to the intended recipients due to arbitrary blocking by ISPs, corporate filters, consumer filters, or junk mail folders?” By David Baker, vice president of e-mail marketing and analytical solutions at Agency.com.
MediaPost, June 12, 2006 No Comments »
How to Empower E-mail As A Local Marketing Tool While Maintaining Control
MediaPost, June 5, 2006 No Comments »
Retention E-Mail: Persistence or Arrogance?
“Sometimes, people on your list just aren’t into you. When to let go.” By Jeanne Jennings.
ClickZ, May 8, 2006 No Comments »
“Forget more testing! Get out there and experiment with new e-mail marketing strategies.” By Al DiGuido, President & CEO of Epsilon Interactive.
ClickZ, May 4, 2006 No Comments »
“Is the search box within an e-mail science …or art?” By Jeanniey Mullen, director of e-mail marketing at OgilvyOne Worldwide.
ClickZ, May 1, 2006 No Comments »