Ronaldinho and Nike Football - Another Viral Marketing Success

Hitwise, March 15, 2006 No Comments »

American Apparel Opens In-game Store

iMedia Connection, June 20, 2006 No Comments »

Nike’s iPod Play Has Strong Web and iTunes Presence

“Nike will have a digital outpost on the iTunes Music Store and an online community site as part of the company’s new product and marketing tie-up with Apple.”

ClickZ, May 24, 2006 No Comments »

North Face Launches Online Magazine

“OUTDOOR GEAR RETAILER THE NORTH Face and custom publishing company Pace Communications today are expected to launch a new online magazine for outdoor enthusiasts.”

MediaPost, April 27, 2006 No Comments »

With JogaTV, Nike Pushes Soccer Videos to U.S. Fans

“Nike recently rolled out an “Internet TV” channel called JogaTV for U.S.-based soccer fans.”

ClickZ, April 17, 2006 No Comments »

Google and Nike Take Stab at Footballer-Generated Media

“Could an international social networking site named after the Portuguese for “play beautiful” translate as a beautiful play for Google and Nike? It’s anyone’s guess, but if anything, Joga.com is a unique venture, pairing the increasingly wide-focused Google with a global brand known for its apparel and footwear rather than its content.”

ClickZ, March 20, 2006 2 Comments »

Nike Mash-up Combines Run London with Google Maps

“Nike has brought out the latest Google Maps mash-up on its Run London Web site, encouraging running enthusiasts to plot their routes and search the favorite runs of other Londoners.”

ClickZ, February 28, 2006 No Comments »

Teva.com: An E-commerce and Branding Case Study

“How an online footwear seller increased sales and brand loyalty through data analysis.” By Shane Atchison of ZAAZ.

ClickZ, April 20, 2006 No Comments »