Studies
“According to new “Audience insite Measures” (AiM) research from comScore MediaMetrix, US Internet users aged 35-44 are 18% more likely than the average online adult to make an automotive purchase this year. That is a target segment of more than 6 million consumers.”
eMarketer, June 30, 2006 No Comments »
eBay Leads The Way For Auto Online Users
MediaPost, June 30, 2006 No Comments »
Men and Cars: Inseparable Online Too
“According to new data from Burst! Media, gathered from an online survey of more than 6,700 US adult Web users in the last half of 2005, approximately one in every four users researched cars, SUVs, vans or pickup trucks online.”
eMarketer, March 20, 2006 No Comments »
Online Auto Advertising Is Revving Up
“With the qualification of Danica Patrick in last year’s Indy 500, the Memorial Day classic began somewhat differently. And now it looks like automotive advertising is taking on a different look, too. After idling on the sidelines for a number of years, automotive advertisers are racing online.”
eMarketer, February 16, 2006 No Comments »
1st Stop for Car Buyers: 3rd Party Sites
“Third party auto sites dominate the list of top online automotive destinations for the week ending January 22.”
iMedia Connection, February 7, 2006 No Comments »
“The Internet is a big part of first-time car buyer’s research for buying a vehicle, eclipsing all other mass media, according to a new report from The Polk Center for Automotive Studies.”
eMarketer, February 2, 2006 No Comments »
“Hitwise reports on traffic to automotive websites and searches for gas-efficient hybrids.”
iMedia Connection, January 18, 2006 No Comments »
Building the Pipeline: Insights on First Time Buyers
Polk Center for Automotive Studies, December 2005 No Comments »
Automotive on the Internet Plus Demographics, Advertisers and Ad Types
“Automotive on the Internet Plus Demographics, Advertisers and Ad Types”
MediaPost, December 2, 2005 No Comments »
News
Note to Auto Marketers: Aim Higher in the Funnel
“Auto-focused properties like Edmunds.com, KellyBlueBook.com and AutoBytel.com tend to be the first sites earmarked in automakers’ Web budgets. But they may not be the smartest use of those ad dollars.”
ClickZ, August 1, 2006 No Comments »
Saturn Tries Direct, Email for New Models
“Saturn is turning to direct mail and email to promote its 2007 Aura sedan, Vue Green Line Hybrid SUV and Outlook SUV.”
MarketingVox, July 28, 2006 No Comments »
Toyota Touts Mobile Series With TV Ads
“Toyota has launched a TV campaign to drive viewers to a new made-for-mobile video series on mobile phones.”
ClickZ, July 28, 2006 No Comments »
Jeep Gets Social to Reach Younger Buyers
“With a new entry-level vehicle that appeals less to baby boomers and more to their kids, Jeep is turning to social networking and user-generated content online to help it reach that audience.”
ClickZ, July 24, 2006 No Comments »
Massive Inserts Interactive Toyota Ad Units in MMOG
“Microsoft-owned Massive Inc. has launched its first interactive ad units in videogames.”
MarketingVox, July 21, 2006 No Comments »
Scion Offers Virtual Car Loans at Whyville
“Just like their parents do in real life, young citizens of the Whyville virtual world can now go into debt to drive a cool car, thanks to Toyota and its Scion brand.”
ClickZ, July 18, 2006 No Comments »
Honda and Toyota Cars Most Researched Online
“Honda and Toyota cars are the most researched online, writes Internet Retailer, citing a study from Kelley Blue Book, according to which Toyota captured seven spots in the top 20 and Honda took five slots - all in the Top 10.”
MarketingVox, July 10, 2006 No Comments »
Mercedes-Benz Builds Online Brand World
“Mercedez-Benz is trying to create a Web-based brand experience for visitors to its international site, launching a multimedia broadband “brand world” to accompany its product pages.”
ClickZ, July 7, 2006 No Comments »
From CP+B and VW, Hidden Cams in a NYC Cab
“In the catalog of VW-made compact cars from the 70s, the Rabbit may not be as iconic a vehicle as the Beetle was, but that doesn’t mean a reborn version of it won’t hop off dealer lots.”
ClickZ, July 5, 2006 No Comments »
Car Dealers Spending More on Online Advertising
MarketingVox, June 28, 2006 No Comments »
Commentary
Castrol Gets Down with Podcasting
Micro Persuasion, March 25, 2006 No Comments »
Yukon Gets Obsessively Passionate, Unquenchably Innovative Microsite
Adrants, March 20, 2006 No Comments »
Mercedes Thinks AOL Is Icon of Pop Culture
Adrants, March 2, 2006 No Comments »
iMedia Podcast: Interactive in High Gear
An audio recording of a talk on automotive brand websites.
iMedia Connection, February 24, 2006 No Comments »
GM Uses Google to Build Credibility
“Gaining credibility with consumers is an ever-present marketing challenge. Here’s how GM used Google in an attempt to build it, and two other methods to try.” By Tessa Wegert of Enlighten.
ClickZ, February 23, 2006 No Comments »
Behavioral Targeting to Fuel Automotive Campaigns
By Anna Papadopoulos of Euro RSCG 4D
ClickZ Experts, November 9, 2005 No Comments »