Studies
CPG Marketers Think Outside the Box
“When P&G, the company that put the soap into television “soap operas,” begins offering music downloads on a relationship-building site to drive newsletter sign ups, it’s a sure sign the consumer packaged goods (CPG) industry is changing. The Internet is becoming a place where consumers interact with brands in more meaningful ways than watching a 30-second TV spot.”
eMarketer, January 11, 2006 No Comments »
News
“In a bid to connect with the “mom-blogging” phenomenon, Johnson’s Baby, the baby care products division of Johnson & Johnson, is putting together a blog directory as part of a new branded social media site.”
ClickZ, July 31, 2006 No Comments »
Johnson & Johnson Launches Advergame For Mothers
MediaPost, July 27, 2006 No Comments »
P&G Launches SMS Effort for Crest, More to Follow
“Procter & Gamble has introduced an SMS component to its Crest brand advertising. It’s the opening act of what looks to be a centralized push in the wireless space, which will eventually extend to other of its brands.”
ClickZ, June 27, 2006 No Comments »
P&G Tries Mobile Marketing with Crest Campaign
MarketingVox, June 19, 2006 No Comments »
“Johnson & Johnson (J&J), the health-care products company, announced to major TV networks that it will skip this year’s TV upfront ad inventory buying market, the Wall Street Journal reported.”
iMedia Connection, May 16, 2006 No Comments »
Sisterwoman.com Launched; TLC, Neutrogena Sponsor
“Sisterwoman.com, the recently launched social network targeting women age 25 to 50, has officially gone live and is hoping not only to build an online community but also allow the incorporation of brands into that community experience, writes ClickZ.”
MarketingVox, April 20, 2006 No Comments »
Dove Promotes Calming Night via “Webisodes”
“Unilever’s Dove brand is launching a multi-media effort for its Calming Night products in which print, television and online ads all point to a site featuring three original Webisodes. The short films, produced by agency Mindshare Entertainment, were directed by Penny Marshall and feature actress Felicity Huffman.”
ClickZ, March 2, 2006 No Comments »
Consumers Pull CPG Manufacturers Online
“Consumer packaged goods manufacturers and marketers are going online, which is where consumers want to forge relationships with brands, reports DM News (via MediaBuyerPlanner).”
MarketingVox, February 17, 2006 No Comments »
Kleenex Hopes to Tap Olympic Emotions Online
“Hoping to be the brand of choice for handling tears of joy or sorrow sparked by Olympic performances, Kimberly-Clark’s Kleenex brand is launching a trio of Web sites as part of its sponsorship of the games.”
ClickZ, January 25, 2006 No Comments »
Prospectiv Adds ‘Healthier.com’ to Marketing Platforms
“Prospectiv has added a new vertical website to help pharmaceutical, health, beauty, and wellness brand marketers reach new prospects, the company has announced.”
MediaBuyerPlanner, January 25, 2006 No Comments »
Commentary
Folgers ‘Tolerate Mornings’ Is Intolerable
Adrants, June 14, 2006 No Comments »
“A sales pitch is nearly sidelined by an unsightly stain. Luckily “America’s favorite detergent” and its helpful Web site came to the rescue” By Preeti Suchanti.
BusinessWeek, June 9, 2006 No Comments »
“A sales pitch is nearly sidelined by an unsightly stain. Luckily “America’s favorite detergent” and its helpful Web site came to the rescue” By Preeti Suchanti.
BusinessWeek, June 9, 2006 No Comments »
Curiously Strong Mint Gets Curiously Weird Website
Adrants, May 3, 2006 No Comments »
Random Culture, April 10, 2006 No Comments »