Studies
Cheap Dates Takes On a New Meaning
“A January 2006 JupiterResearch consumer survey found that 5% of Internet users paid for online dating subscriptions in the last year, down slightly from 6% in 2005.”
MediaPost, February 27, 2006 No Comments »
“According to AOL’s second annual “Love@AOL” survey, a national poll of more than 4,000 unmarried men and women conducted by Opinion Research, online dating works — 76% of the singles who used online dating sites reported finding romance, and nearly 60% said they formed long-term relationships.”
eMarketer, February 21, 2006 No Comments »
“Online Dating sites enjoyed meteoric growth for many years. The industry has now matured and growth rates have settled down. Competition looms from within and without. Are dark days coming for online dating?”
eMarketer, February 14, 2006 No Comments »
News
GoFish Launches Branded Dating Show
“It’s tough to compete with the biggest video Web sites around, so to help promote its new online reality show contest, video site GoFish is hoping to get the word out by posting footage to sites like YouTube, Yahoo Video and Google Video. “
ClickZ, July 31, 2006 No Comments »
Online Dating Attracts Older Daters
Associated Press, March 15, 2006 No Comments »
Online Dating Ad Has Undesirable Match: Rape, Murder
“TUESDAY MORNING, THE NEW YORK Post ran a front-page article detailing the ongoing investigation into the sexual assault and murder of graduate student Imette St. Guillen. In printed form, the article ran on page one, then jumped to pages four and five, with no ads on any of those pages. But online, the Post’s lead story was accompanied by an ad for–of all things–an online dating service.”
MediaPost, March 8, 2006 No Comments »
Pew: One In 10 Web Users Visits Dating Sites
“MORE THAN ONE IN 10 Web users–or 11 percent–use online dating sites, according to a new study by the Pew Internet & American Life Project. Among Web users who are single and seeking a relationship, that figure is far higher–74 percent–according to the study, “Online Dating,” released Sunday.”
MediaPost, March 6, 2006 2 Comments »
Online Dating Service Promotes New Premium Feature
MediaPost, February 27, 2006 No Comments »
Dating Sites Decline Despite Approaching Valentine’s Day
“It’s two months into 2006, and online dating sites are already seeing a lag in paying users. “Online Dating in 2006: Pricing Strategies to Drive Subscriber Growth” from JupierResearch finds revenue growth is driven by higher monthly fees instead of new membership.”
ClickZ, February 8, 2006 No Comments »