Studies
Online Movie Marketers: Get Those Ads Online Four Weeks Before Release
“A recent analysis of 57 movie campaigns for in-theater releases within Dynamic Logic’s MarketNorms database (Q3/2005) reveals that online movie ads perform among one of the highest industries in positively raising Aided Brand Awareness (+9.8) and Brand Favorability (+4.3) on average.”
Dynamic Logic, January 2006 No Comments »
“Real.com tops the list of entertainment sites for the week ending December 18.”
iMedia Connection, January 3, 2006 No Comments »
News
Online Buzz Study: Studio 60 to Be Top TV Show
“A recent web analysis by Brandimensions of pre-season television reports that NBC’s new show Studio 60 is generating the most preference with audiences, reports MediaWeek (via MediaBuyerPlanner).”
MarketingVox, July 12, 2006 No Comments »
Owen Wilson Touts ‘Dupree’ In Viral Campaign
“UNIVERSAL PICTURES IS HARNESSING THE Internet to promote its upcoming comedy “You, Me and Dupree,” with clips that contain footage of Owen Wilson produced exclusively for the Web.”
MediaPost, July 10, 2006 No Comments »
A YouTube First: Banner Ads by National Advertiser
“Walt Disney became the first national brand to advertise on YouTube with the launch of an ad campaign Thursday for “Pirates of the Caribbean: Dead Man’s Chest,” writes MediaPost.”
MarketingVox, July 7, 2006 No Comments »
“THE WALT DISNEY COMPANY THURSDAY launched a campaign on YouTube.com for the movie “Pirates of the Caribbean: Dead Man’s Chest,” marking the first time a national marketer has advertised on the popular video-sharing site.”
MediaPost, July 7, 2006 No Comments »
Warner Bros. to Sell Movies on Internet
“Warner Bros. has partnered with BitTorrent and will sell movies and television shows over the internet.”
iMedia Connection, May 10, 2006 No Comments »
Warner Bros. Online Partners With Adware Company
“CONTROVERSIAL ADWARE COMPANY 180SOLUTIONS AT the end of last month quietly began offering streams of two shows distributed by Warner Bros.”
MediaPost, May 10, 2006 No Comments »
Yahoo! Accepts ‘Mission Impossible III’ Assignment
“Paramount Pictures has tapped Yahoo! to sprinkle content and promotional material from the upcoming “Mission Impossible III” across its network. The extensive tie-up involves exclusive video clips, music, ads and Q&As with Tom Cruise and director J.J. Abrams.”
ClickZ, April 28, 2006 No Comments »
YouTube to Promote Film Trailers
“Deep Focus, a digital agency to film studios, reached an agreement with YouTube to promote its studio clients’ trailers on the breakaway video portal.”
ClickZ, March 17, 2006 No Comments »
Movie Ads’ Impact Ebbs As Release Date Nears
“ONLINE CAMPAIGNS FOR MOVIE RELEASES perform the best well in advance of opening day–peaking at 21 to 27 days before release, according to new research from Dynamic Logic.”
MediaPost, January 20, 2006 No Comments »
Building Feature Film Buzz Online
“Online ads for theatrical film releases are most effective four weeks before release date, according to analysis based on a series of reports from Dynamic Logic.”
ClickZ, January 19, 2006 No Comments »
Commentary
Case Study: Video Promotes Pageant
“The CEO of Rovion Inc. shows how an interactive video played on TVGuide.com helped boost viewership of the “Miss America Pageant” on CMT.”
iMedia Connection, April 21, 2006 No Comments »
5 Reasons to Market Movies Online
By Brad Berens, iMedia’s executive editor.
iMedia Connection, April 19, 2006 No Comments »
Online Ads Can Boost Box Office Sales
“How online movie ads can help fill theater seats.” By Tessa Wegert of Enlighten.
ClickZ, February 2, 2006 No Comments »