Studies
“Disney Online tops the list of most visited family and lifestyle sites for the week ending January First.” By Nielsen//NetRatings.
iMedia Connection, January 17, 2006 No Comments »
News
New Social Network for Moms Opens
Micro Persuasion, June 14, 2006 No Comments »
AOL Launches Site For Mothers And Toddlers
“AMERICA ONLINE HAS LAUNCHED A new Web site geared for preschoolers ages 2 to 5 and their mothers.”
MediaPost, April 25, 2006 No Comments »
Hasbro Takes Transformers Mobile
“Toymaker Hasbro is bringing its Transformers brand into the digital age, inking a deal with Glu Mobile to create and distribute games and content for mobile phones.”
ClickZ, March 23, 2006 No Comments »
Parents Want Food Marketing Directed To Them, Not Children, Via Online Resources
“A recent Consumer Preferences Index poll by Prospectiv, owner of Healthier.com, Eversave.com and TheKnowledgeShop.com, reported that 77 percent of parents want marketing of children’s food products directed at them, not their children, and 82 percent said they would like to use web-based resources to find children’s food information.”
MediaBuyerPlanner, February 16, 2006 No Comments »
Kelloggs Touts Frosted Flakes On Kids Health Site
“HEALTHY 4KIDS, A NEW WEB site promoting healthy living to kids, has an advertiser sure to cause alarm among public interest groups: Frosted Flakes.”
MediaPost, February 14, 2006 No Comments »
Hasbro Tries Interactive Video
“Toy manufacturer Hasbro will launch an online display campaign tomorrow for its Playskool brand that uses interactive video — still a rarity in digital marketing.”
ClickZ, January 25, 2006 No Comments »
Family Resources on the Internet and Drilldown on Family Web Media
MediaPost, December 16, 2005 No Comments »
Commentary
Yummi-Land Soda Pop Girls Are, Like, Really Cool
“To give its pre-Bratz Doll crowd something to do, MGA Entertainment has launch Yummi-Land, a cartoony site featuring the company’s Soda Pop Girls Amanda Appletina, Belinda Banana Ana, Gaby Grapelina and Susie Strawbella.”
Adrants, March 23, 2006 No Comments »