Nordstrom Tries On Branded Entertainment

“Nordstrom plans to begin a yearlong campaign next week that includes a broadband branded entertainment channel - Nordstrom Silverscreen - and features fashion information and music videos, reports AdWeek.”

MarketingVox, November 3, 2005 No Comments »

Web Searching Foretells Fashion Sprees

“MOST CONSUMERS WHO BUY CLOTHING online after conducting research at search engines don’t make the purchase the same day as their search, or even during the same Internet session.”

MediaPost, November 2, 2005 1 Comment »