Food Marketing Aimed at Kids Influences Poor Nutritional Choices, IOM Study Finds;

“Food and beverage marketing targeted to children ages 12 and under leads them to request and consume high-calorie, low-nutrient products, says a new report from the Institute of Medicine of the National Academies. The report offers the most comprehensive review to date of the scientific evidence on the influence of food marketing on diets of children and youth. “

Institute of Medicine of the National Academies Press Release, December 6, 2005 1 Comment »

Holidays Cook Up Traffic to Recipe Sites

“Food and beverage sites offering recipes see elevated traffic levels during the holiday season. Most visitors land on the sites from search engines, however, according to data from Hitwise.”

ClickZ Stats, November 18, 2005 No Comments »

Coca-Cola Tries the CGM Side of Life

“The Coca-Cola Company has morphed its longtime corporate Web site at Coca-Cola.com into an international brand portal with user-generated content in mind.”

ClickZ, July 31, 2006 No Comments »

Starbucks in Hot Pursuit of Mobile Users

“Starbucks is halfway through a summer-themed promotion that encourages people to deploy their camera phones as part of a mobile scavenger hunt.”

ClickZ, July 27, 2006 No Comments »

Burger King Sponsors Heavy.com Fake News Site

“BROADBAND ENTERTAINMENT NETWORK HEAVY HAS teamed up again with Burger King to create an offbeat online promotion for its new BK Stackers sandwiches on Heavy News, the news channel the site unveiled this week.”

MediaPost, July 27, 2006 No Comments »

Dunkin’ Brands Seeks Digital Agency

“SIGNALING ITS INTENTION TO RAMP up online marketing efforts, Dunkin’ Brands, Inc. said Thursday that it is seeking a single agency for all of the company’s digital marketing initiatives across its three brands, Dunkin’ Donuts, Baskin Robbins, and Togo’s.”

MediaPost, July 21, 2006 No Comments »

Study Examines Food Marketing Online

“Most food brands that market to kids on TV are doing so online as well, often through advergames, sweepstakes or viral marketing, according to a new study by the Kaiser Family Foundation.”

ClickZ, July 20, 2006 No Comments »

Heineken Global Goes to Red Brick Road

“The Red Brick Road has landed lead global creative duties on Heineken’s flagship Heineken brand, which becomes the London-based startup’s second client after retailer Tesco, reports AdWeek.”

MarketingVox, July 10, 2006 No Comments »

Miller Serves up Beer Blog

MarketingVox, June 26, 2006 No Comments »

“WOM, Allrecipes.com Help Turn Sara Lee Bread into Dough

“When Sara Lee launched its Soft & Smooth Whole Grain Wheat Bread, the company started a word of mouth campaign and turned to AllRecipes.com for a partnership, writes MediaBuyerPlanner.”

MarketingVox, June 23, 2006 No Comments »

Miller Lite Extends ‘Man Laws’ Campaign to Web

“Miller Lite is encouraging its male brand acolytes to submit their guy’s guy videos online for a chance to appear in one of the brewer’s ubiquitous “Man Laws” TV spots.”

ClickZ, June 16, 2006 No Comments »

Ocean Spray Launches Summer ‘Vacation’ Campaign

“Ocean Spray’s “Take a Vacation from Ordinary Diet Drinks” vehicle is moving across the country, touting the brand’s first-ever diet juice drinks, Cranberry Spray and Orange Citrus Spray, Promo Magazine reports (via MediaBuyerPlanner).”

MarketingVox, June 8, 2006 No Comments »

Folgers ‘Tolerate Mornings’ Is Intolerable

Adrants, June 14, 2006 No Comments »