Studies
Has the Video Game Industry Lost Its Mojo?
“Tired, lacking innovation, an industry driven by marketers and financiers whose only concern is the bottom line and shareholder value. Hollywood? No, the video game business.”
eMarketer, February 23, 2006 No Comments »
Cultural Choices of Video Game Platforms
“Results from BIGresearch’s Simultaneous Media Study show who’s using which platforms, and how that affects video game marketing.”
iMedia Connection, Febuary 6, 2006 No Comments »
Hitwise: Video and Games Snapshot
“Hitwise looks at consumer search trends for video and games websites.”
iMedia Connection, December 1, 2005 No Comments »
News
“Adult gamers favor games on PCs rather than consoles and spend more time playing each week than do teenage gamers, according to the 2006 Gaming Technology Study released by the Consumer Electronics Association (CEA).”
ClickZ, April 5, 2006 No Comments »
“THE 1-UP NETWORK, WHICH RUNS the video game news and review site 1UP.com, and publishes gaming magazines like Computer Gaming World and Electronic Gaming Monthly, will later this month launch a site dedicated to hosting online streaming video of games.”
MediaPost, March 17, 2006 No Comments »
IDG Partners With About.com For Games Vertical
“IDG ENTERTAINMENT, OWNER OF GAMING information site Games.net, and The New York Times Co.’s About.com are expected today to launch About.Games.Net, a co-branded games vertical that combines both properties’ content.”
MediaPost, March 1, 2006 No Comments »
New Video Game Sites Compete for Readers, Ad Dollars
“Everyone’s talking about in-game advertising as a channel to reach the elusive young male audience, but editorial sites that cover video games can help advertisers achieve the same objective. That’s why a handful of such sites are readying to launch and compete for gamers, and ad dollars.”
ClickZ, February 24, 2006 No Comments »
Midway Taps Double Fusion to Represent In-Game Ads
“Mid-tier video game publisher Midway Games is ramping up its in-game advertising plans with a comprehensive ad representation agreement. It’s also made a new executive hire to oversee relationships with brands.”
ClickZ, February 23, 2006 No Comments »
Electronic Arts to buy Jamdat in $680 mln deal
“Electronic Arts Inc. (ERTS.O: Quote, Profile, Research) said on Thursday it would buy Jamdat Mobile Inc. (JMDT.O: Quote, Profile, Research) in a $680 million deal to increase its share of the fast-growing mobile gaming business, sending Jamdat shares up over 18 percent.”
Reuters, December 8, 2005 No Comments »
Mobile Gamers go Direct to Carriers for Content
“While mobile games publishers ready offerings for direct-to-consumer sales, data from M:Metrics finds most cellular platform gamers rely on their carriers to notify them when new games are available for download.”
ClickZ, December 2, 2005 No Comments »
PBS Announces Online Gaming Initiative
925.M, November 14, 2005 No Comments »
“A new Time Warner venture, GameTap, offers computer users an opportunity to play hundreds of games on demand and gives advertisers another platform from which to reach computer users age 18-49″
MarketingVox, October 19, 2005 No Comments »
Heavy.com Debuts New Broadband Shows
Game publishers advertise on Heavy.com
MediaPost, October 12, 2005 No Comments »