Studies
Hitwise: Health & Beauty Snapshot
“Hitwise looks at consumer search trends for health and beauty websites.”
iMedia Connection, December 8, 2005 No Comments »
News
Jupiter: Strong Demand, and Opportunity, for Health Search Engines
“About 71 percent of online consumers use search engines to find health-related information, but only 16 percent find the information they are looking for, according to a new JupiterResearch report, “Health Search: Assessing Consumers’ Demand for Health Vertical Search Engines.”"
MarketingVox, July 17, 2006 No Comments »
Waterfront Media Launches new Health Site
“Diet and wellness publishers Waterfront Media have launched a new health-focused Web site, EverydayHealth.com.”
ClickZ, July 17, 2006 No Comments »
Yahoo Study Shows Health Searchers More Active and Educated
Search Engine Journal, June 21, 2006 No Comments »
Looking For Health and Fitness Online
“A deeper look at Online destinations, demographics, advertisers, ad types and delivery”
MediaPost, June 2, 2006 No Comments »
“Johnson & Johnson (J&J), the health-care products company, announced to major TV networks that it will skip this year’s TV upfront ad inventory buying market, the Wall Street Journal reported.”
iMedia Connection, May 16, 2006 No Comments »
Google To Launch Health Section
“GOOGLE TODAY IS EXPECTED TO launch Google Health, a vertical search engine for health and fitness topics that will compete with Yahoo Health and MSN Health.”
MediaPost, May 10, 2006 No Comments »
“Data shows that people increasingly are turning to the internet for help in achieving their New Year’s resolutions.”
iMedia Connection, January 26, 2006 No Comments »
Commentary
Blogs and Bulletin Boards: Differences, Similarities and Uses
Healthcare Vox, May 5, 2006 No Comments »
Axe uses IM & Gaming to Reach Tough Demo
“XFire’s CEO describes how Axe leveraged IM, ad tools and his company’s gaming community to reach 14-35 year old males.”
iMedia Connection, December 12, 2005 No Comments »