Studies
“Hitwise tracks searches on insurance product terms, quotes and company sites.”
iMedia Connection, March 16, 2006 No Comments »
Automotive Insurance Purchases Growing Online
“A new report released by comScore Networks reveals that auto insurance quotes submitted to online direct insurers increased by 23% in 2005 compared with the previous year, and actual policy purchases jumped by 29% during the same time.”
eMarketer, February 24, 2006 No Comments »
News
Consumer Confidence With Complex Transactions Peaks Online Auto Insurance Sales
“According to an analysis released recently by comScore Networks, the total number of auto insurance quotes submitted online increased by 24 percent in 2005 versus the previous year, and insurance policy purchases jumped by 29 percent during the same time period.”
MediaPost, March 27, 2006 No Comments »
Adspend Growth Led by Insurers in 2005
“The insurance category grew the most in terms of ad spending in 2005, according to Nielsen Monitor-Plus, jumping 31.3 percent, AdWeek reports (via MediaBuyerPlanner).”
MarketingVox, February 27, 2006 No Comments »
Commentary
Insurance Company Helps Get People Back to Normal
Adrants, March 20, 2006 No Comments »