Studies
Harris Interactive, August 1, 2006 No Comments »
Study: Group of Health Consumer Mega-Influencers Directly Impacts Another 152.9 Million
Study by Manhattan Research
PR Newswire, July 10, 2006 No Comments »
National Study of Consumer Behavior Reveals 87% Who Ask Their Doctor For a Specific Drug Will Get It
MRxHEALTH Press Release, June 14, 2006 No Comments »
Keynote rankings for Pharmaceutical Web Sites
On what drives patients to doctors for specific drugs.
Keynote, May 2006 No Comments »
Maxwell Group Press Release, May 7, 2006 No Comments »
Finding Answers Online in Sickness and in Health
By Mary Madden and Susannah Fox
Pew Internet, May 2, 2006 No Comments »
Online Marketing and eDetailing
A survey which points at a shift of dollars towards eDetailing.
Eye For Pharma, December 2005 No Comments »
Trust and Sources of Health Information
“The Impact of the Internet and Its Implications for Health Care Providers: Findings From the First Health Information National Trends Survey”
Archives of Internal Medicine, December 12, 2005 No Comments »
New Study Reveals Direct-to-Consumer Drug Ads Promote Learning for 89.4 Million Consumers
“Among the 89.4 million U.S. adults seeking additional information after seeing or hearing direct-to-consumer (DTC) drug ads, more consumers report that they go online for information than dial the 800 number.”
Manhattan Research press release, November 29, 2005 1 Comment »
For 31.6 Million U.S. Adults, the Internet is the First Stop for Health Care Decisions
PR Newswire, November 21, 2005 No Comments »
News
Manhattan Research Reveals Top Pharmaceutical Websites Visited by Physicians
PR Newswire, August 2, 2006 No Comments »
Blogging Community Study, Launched by Envision Solutions
“Envision Solutions, LLC and The Medical Blog Network, have begun the first comprehensive study of a global healthcare blogging community.”
Web Site Host Directory, July 31, 2006 No Comments »
WebMD Announces Acquisition of Medsite
WebMD Press Release, July 20, 2006 No Comments »
Jupiter: Strong Demand, and Opportunity, for Health Search Engines
“About 71 percent of online consumers use search engines to find health-related information, but only 16 percent find the information they are looking for, according to a new JupiterResearch report, “Health Search: Assessing Consumers’ Demand for Health Vertical Search Engines.”"
MarketingVox, July 17, 2006 No Comments »
Waterfront Media Launches new Health Site
“Diet and wellness publishers Waterfront Media have launched a new health-focused Web site, EverydayHealth.com.”
ClickZ, July 17, 2006 No Comments »
IAB Co-Founder Expands Health Network
“AFTER QUIETLY BUILDING OUT ITS properties for the last several months, ChoiceMedia Thursday officially unveiled a new network of health sites, dubbed Health Central Network.”
MediaPost, June 30, 2006 No Comments »
Web sites compare prescription drugs
Associated Press, June 23, 2006 No Comments »
Pharma Ads Send Consumers To Search Engines
“The study found that 61 percent of health searchers go to a physician after conducting a search, and 71 percent of health searchers discuss in depth the medications and brands they are prescribed.”
MediaPost, June 22, 2006 No Comments »
Oncology Drug Websites Foster Loyalty and Brand Growth
PR Newswire, June 22, 2006 No Comments »
Yahoo Study Shows Health Searchers More Active and Educated
Search Engine Journal, June 21, 2006 No Comments »
Commentary
Google Health Portal Being Considered
Paid Content, July 7, 2006 No Comments »
Industry Watch: Pharma Marketers Up the Dosage
“Drug companies prescribe a personal touch for online marketing.” By Christine Bittar.
MediaPost, May 2006 No Comments »
Blogs and Bulletin Boards: Differences, Similarities and Uses
Healthcare Vox, May 5, 2006 No Comments »
“The medical uses of mobile phones show they can be good for your health”
Economist Intelligence Unit, March 24, 2006 No Comments »
PhRMA’s 15 Voluntary Guidelines for DTC Advertising
“In January, PhRMA issued 15 guiding principles for DTC pharma marketers. While not specifically designed for the online advertising, the principles have applications for Internet messaging and targeting as well.”
Greaterrx, March 22, 2006 No Comments »
Will WebMD’s Healthy Glow Last?
“The Net health-care concern has been a hit on the Street since being spun off last year. Now its numbers have to back up the optimism”
Businessweek Online, February 23, 2006 No Comments »
“With a trusted brand name, rich stock capitalization and user-friendly patina, Google has emerged as the top health care search engine. Its long-term success in health care will depend on a few strategic moves. “
iHealthbeat, January 24, 2006 No Comments »
iPods and Healthcare: Where’s the Connection?
“Like most Americans, we too here at the Healthcare Intelligence Network have been caught up in the iPod frenzy.”
Healthcare Intelligence Network Blog , December 30, 2005 No Comments »
Pharmaceutical “Tribal Marketing”
Pharma Marketing Blog, December 14, 2005 No Comments »
Brand.com - What Makes a Good Site?
“MD Net Guide recently contacted several leaders of the eMarketing world to learn more about how pharmaceutical companies are harnessing the Internet to promote their products to patients and professionals and how they are using the Web to stay competitive in today’s aggressive market.”
MD Net Guide, December 2005 No Comments »