PointRoll and Others Reach Out to Undecided Political Market

ClickZ, June 29, 2006 No Comments »

Online Politics More than Blogs and Websites

“Politicians will increasingly use the internet as a direct marketing and branding channel, relying on podcasts, blogs and attack videos distributed via email, as well as looking at Friendster and Facebook as ways to reach voters, writes writes Eric Frenchman in the MarketingProfs Daily Fix, citing a Sunday New York Times article that focuses mostly on blogs and websites.”

MarketingVox, April 5, 2006 No Comments »

Political Ad Blitz in Key Markets Tightens Inventory

“Two months after Magna Global warned its clients to “be flexible” and begin locking up inventory in key markets to prepare for high demand and a shortage of inventory because of an upcoming political ad spending blitz, the American Association of Advertising Agencies has sent out a similar warning to its members, MediaPost writes (via MediaBuyerPlanner).”

MarketingVox, April 4, 2006 No Comments »

Madison Avenue Braces For Political Ad Blitz

“MADISON AVENUE IS BRACING FOR a political ad spending blitz that is expected to put pressure on non-political advertisers, tightening the supply of ad inventory and driving media prices up in key states and markets, the American Association of Advertising Agencies is warning its members.”

MediaPost, April 3, 2006 No Comments »

As Politicos Race to Match Voter Data to E-mail Data, Reactions Vary

“Long before CAN-SPAM legislation was enacted in 2003, sending e-mail to people who hadn’t opted-in to receive it was already taboo among respectable commercial marketers. Not so for political campaigners.”

ClickZ, March 31, 2006 No Comments »

FEC Frees All Web Political Communication Except Paid Ads

“Yesterday’s unanimous Federal Election Commission (FEC) ruling on Internet political communication places paid online advertising in the category of “public communication,” subject to campaign finance laws.”

ClickZ, March 28, 2006 No Comments »