News
Real Estate Online Marketing Up
“The newest report from Borrell Associates reveals changes in marketing strategies of the traditionally staid real estate industry.”
iMedia Connection, July 26, 2006 No Comments »
Zillow.com Receives $25MM in Financing
“Real estate site Zillow.com announced a $25 million Series B round of financing led by investment fund PAR Capital Management, which joined previous investors Benchmark Capital and Technology Crossover Ventures (TCV).”
MarketingVox, July 25, 2006 No Comments »
Real Estate Ads Migrate Online
“ONLINE REAL ESTATE AD SPENDING will total an estimated $1.719 billion this year, marking around 15 percent of the projected $11.698 billion total real estate spending, according to a new report by Borrell Associates.”
MediaPost, June 30, 2006 No Comments »
Online to Surpass Newspapers in Real Estate Advertising
“Online real estate ad spending will reach $1.719 billion this year, accounting for some 15 percent of the projected $11.698 billion in total real estate ad spending, writes MediaPost, citing a new report by Borrell Associates.”
MarketingVox, June 30, 2006 No Comments »
Google Real Estate, Google Auto Being Tested
“Google is testing real estate and auto search sites built on Google Base and Google Maps, according to Shimon Sandler and Mike May (via Steve Rubel).”
MarketingVox, April 5, 2006 No Comments »
Regional Realty Company Shifts Ad Strategy
“It used to be that Minnesota’s Edina Realty kept its ad plans relatively simple: all TV, all radio, all outdoor, and so on.”
ClickZ, March 15, 2006 No Comments »
New Sites Could Shake Up Real Estate Biz
MarketingVox, February 8, 2006 No Comments »
Commentary
My house hunt: a look at social computing’s impact on real estate
Charlene Li's Blog, March 5, 2006 No Comments »
“How much of the $11 billion spent on real estate marketing is online poised to capture?” By Rebecca Lieb of ClickZ.
ClickZ, February 17, 2006 No Comments »