News
Johnnie Walker Interactive Duties Go to AKQA
“To boost global awareness for liquor giant Diageo’s Johnnie Walker Scotch whisky brand, the company has hired AKQA, London, to handle interactive advertising, emerging media services, mobile marketing and the design of www.johnniewalker.com, DM News writes (via MediaBuyerPlanner).”
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Commentary
“The speed of e-mail communication can offer a tremendous competitive edge for marketers or so thought RowenWarren when it was awarded Pernod Ricard USA’s Kahlua account last year.”
MediaPost, July 2006 No Comments »