Sub-categories:
Studies
“CBS’s decision to broadcast the NCAA games live online appears to have succeeded in boosting online traffic.”
eMarketer, March 23, 2006 No Comments »
Ronaldinho and Nike Football - Another Viral Marketing Success
Hitwise, March 15, 2006 No Comments »
News
Yahoo! FIFA Cup Site Scores Big
iMedia Connection, June 15, 2006 No Comments »
Online Media Ready for Some Futbol
“With the 2006 World Cup kick-off only one day away, online media players and their sponsors have unveiled their bids to attract U.S. soccer fans.”
ClickZ, June 8, 2006 No Comments »
60/40 Men to Women Tune in Online Sports
MediaPost, May 19, 2006 No Comments »
MLB.com Traffic Soars on Opening Day
“Nielsen//NetRatings reported that MLB.com attracted 1.6 million unique visitors on April 3, baseball’s opening day. MLB.com, the home of Major League Baseball on the web, saw weekly traffic growth of 25 percent in the week prior to opening day.”
iMedia Connection, April 10, 2006 No Comments »
Cinderella BB’s Boost School Brand and Web Traffic
“The George Mason basketball team, though, was the big winner among viewers as the 11th-seeded team made it all the way to the Final Four before losing to Florida. The school’s website saw an increase in market share of visits by 393 percent after they advanced to the Final Four, and the school’s admissions site increased 151 percent the next day.”
MediaPost, April 10, 2006 No Comments »
NCAA Fully Presses Final Four Online
“CBS AND THE NCAA HAVE officially pulled out all the stops in their pursuit of Final Four-related broadband video this year. For four hours today, beginning at noon, a CBS affiliate Web site and NCAAsports.com will stream live coverage of the ritual pre-finals open practice alongside sponsor advertising.”
MediaPost, March 31, 2006 No Comments »
March Madness Streams Maxed Out
“Media buyers are reportedly so impressed with CBS’s online screening of the first four rounds of the NCAA’s March Madness that they are already trying to get a piece of next year’s action, according to AdAge (via MediaBuyerPlanner).”
MarketingVox, March 27, 2006 No Comments »
“WEB TRAFFIC TO CBS’ MARCH Madness games spiked for the first day of the tournament, but then slowly declined over the next several days, according to new estimates by Nielsen//NetRatings.”
MediaPost, March 27, 2006 No Comments »
Record Traffic for March Madness Online
“On Day 1 of March Madness (Thursday), more than 1 million video streams carried CBS’s free on-demand, out-of-market NCAA men’s basketball games, serving more than 268,000 simultaneous streams - a record-breaking day for a sports event streamed live on the internet, report Reuters and the Hollywood Reporter.”
MarketingVox, March 20, 2006 No Comments »
Internet Primary Sports-Info Source during Work Hours
“During the day, between 9 a.m. and 4 p.m., the internet is the primary source for those seeking sports information - cited by 34.9 percent of respondents in a new Burst Media survey of some 6,700 web users 18 years and older.”
MarketingVox, March 1, 2006 No Comments »
Commentary
“The perfect storm of online video advertising.” By Ian Schafer of Deep Focus.
ClickZ, March 24, 2006 No Comments »
March Madness: CBS’s Killer App
“Its Webcast of the NCAA tournament could turn the corner for video on the Net” Login required.
Businessweek, March 13, 2006 No Comments »