Studies
Hitwise: Superbowl Search Data
“Hitwise reports on traffic to superbowl websites and searches for information relating to the game.”
iMedia Connection, February 2, 2006 No Comments »
The Score: Super Bowl Fans Online
“Over the past few years, online activity has surged during the Super Bowl, offering marketers insight into this lucrative audience.”
iMedia Connection, February 2, 2006 No Comments »
News
Search Firms Differ On Super Bowl Campaigns
“RATING THE SUCCESS OF SEARCH marketing campaigns is an imperfect science, at least judging by a report released Thursday by iCrossing’s Reverse Direct Marketing business unit.”
MediaPost, February 17, 2006 No Comments »
Super Bowl Viewers Swarmed to Web
“Super Bowl viewers headed to advertisers’ Web sites both during and after the big game, data from traffic-watchers indicates.”
ClickZ, February 9, 2006 No Comments »
Word of Super Bowl Ads Travel the Web
“Super Bowl commercials got people talking online like never before, but experts say advertisements failed to keep consumers engaged because of a lack of calls-to-action.”
ClickZ, February 8, 2006 No Comments »
The Search is on for the Super Bowl
“Advertisers spent millions to showcase their brands in Super Bowl ads, but many failed to follow up with complementary search marketing campaigns. A few won praise from experts, however, for closing the loop with paid search efforts.”
ClickZ, February 7, 2006 No Comments »
Super Bowl Marketers Fail To Mesh TV, Web Efforts
“COMPANIES ARE WILLING TO SPEND $2.4 million on 30 seconds in the Super Bowl, but still lag in integrating those pricey spots online. That’s the conclusion of search engine marketing firm Reprise Media, which Monday released its Super Bowl Search Marketing Scorecard, grading companies on the integration between their Super Bowl ads and their Web presence.”
MediaPost, February 7, 2006 No Comments »
“THIS SUPER BOWL SUNDAY, ALMOST three out of four Web users–72 percent–intend to go online, and 14 percent intend to seek out ads or video clips, according to a report released Thursday by comScore Networks.”
MediaPost, February 3, 2006 No Comments »
Super Bowl Commercials to Air Online
“Yahoo, Google, iFilm, NFL.com and other websites plan to feature TV commercials from the Super Bowl during and after Sunday’s game in Detroit, writes Red Herring.”
MarketingVox, February 3, 2006 No Comments »
Super Bowl an Online Advertising Scoring Opportunity
“Super Bowl advertisers as well as those on the sidelines are spending millions on internet campaigns targeting fans who will go online for Super Bowl highlights, player stats and promotional offers, writes the New York Post.”
MarketingVox, January 20, 2006 No Comments »
Commentary
“The big game is over, but in the contest for Super Bowl search preparedness, results are just getting in– iCrossing’s director of industry relations explains.” By Noah Elkin.
iMedia Connection, February 22, 2006 No Comments »
“Our search editor touches down on search and the Super Bowl.”
iMedia Connection, February 15, 2006 No Comments »
Super Bowl XL: Advertising’s Winners and Losers
“Raising the question of the ROI of Super Bowl advertising brings you to a place squarely in the crossfire between the left-brain and right-brain halves of the marketing world. Although no one releases sales results specifically attributed to their in-game ads, I believe that the most successful advertisers deliver spots as part of an integrated campaign. With that in mind, here’s my take on the top three winners and losers from Super Bowl XL.”
Charlene Li's Blog, February 6, 2006 No Comments »