Studies
Tech Marketing & Consumer Behavior
“eMarketer tracks the behavior and demographics of consumers visiting software and hardware sites.”
iMedia Connection, April 14, 2006 No Comments »
News
Blogs and Podcasts among Top Tech Marketing Tools
“Podcasting and blogging are among the most effective marketing tools for generating technology sales leads, according to a new survey.”
MarketingVox, August 1, 2006 No Comments »
iMedia Connection, July 31, 2006 No Comments »
HP Sponsors Reuters Mobile News
“IN AN ATTEMPT TO GROW its wireless audience, Reuters Monday shifted its mobile news alert service to a completely ad-supported revenue model. Computer giant Hewlett-Packard will exclusively sponsor the service for the next two weeks.”
MediaPost, July 18, 2006 No Comments »
Reuters Enhanced Mobile: HP Sponsorship
“Reuters announced that its mobile business will migrate to a fully ad-supported revenue model in the U.S., and that Hewlett-Packard has signed on as the exclusive sponsor of Reuters newly-enhanced mobile site.”
iMedia Connection, July 17, 2006 No Comments »
HP Adds CGM to ‘Personal’ Campaign
“Hewlett-Packard has added new rich media and CGM elements to its “The Computer is Personal Again” campaign.”
ClickZ, July 14, 2006 No Comments »
“COMPUTER GIANT HEWLETT-PACKARD WEDNESDAY LAUNCHED new video ads online as part of the company’s continuing branding campaign for its personal computers.”
MediaPost, July 13, 2006 No Comments »
Technology Vertical Ad Network Launched
“NetShelter, a site representation company for technology content websites, today announced (pdf) the launch of the NetShelter Branded Network (NSBN), enabling advertisers to buy ads on site-specific combinations.”
MarketingVox, May 8, 2006 No Comments »
HP Is MTV’s Lead Multiplatform Advertiser
“The MTV Networks recent upfront presentation urged advertisers to make multiplatform buys - and it has just announced one such deal, writes MediaPost.”
MarketingVox, May 5, 2006 No Comments »
“YAHOO TODAY IS SET TO launch a new technology and gadget review site, focused on offering advice to consumers. The site–Yahoo’s first major launch in five years–was specially designed to appear to a broad range of consumers, solidifying the status of tech and gadgetry as mainstream fare.”
MediaPost, May 1, 2006 No Comments »
Tech Companies To Spend $10M In Blog, Podcast and RSS Ads
“TECHNOLOGY AND AUTOMOTIVE COMPANIES ARE among the businesses most likely to market themselves in blogs, podcasts, and RSS feeds, according to a report issued Tuesday by PQ Media.”
MediaPost, April 12, 2006 No Comments »
Commentary
Random Culture, July 10, 2006 No Comments »
HP is Blogging. Why Aren’t YOU?
Commentary by David Armano
Logic + Emotion blog, June 19, 2006 No Comments »