News
‘Trendy’ Cell Phones Most Researched Online
“According to a comScore analysis of the online research and purchase behavior of consumers in the wireless phone market, consumers are most likely to research newly released and “trendy” models.”
MarketingVox, June 12, 2006 No Comments »
“MOTOROLA HAS BECOME THE LATEST marketer to promote a new product with MySpace, by creating its own profile page.”
MediaPost, June 12, 2006 No Comments »
Virgin Mobile To Sponsor Heavy.com Series
“VIRGIN MOBILE HAS FORGED A sponsorship agreement with youth-targeted broadband video site Heavy.com after previewing the company’s slate of shorts in its first “digital upfront.”"
MediaPost, May 9, 2006 No Comments »
Jupiter: Separate Marketing to Teens, Parents More Effective for Wireless Carriers
“According to a new JupiterResearch report, wireless carriers can significantly increase their subscriber base and revenues by targeting teenagers and parents with separate marketing messages.”
MarketingVox, May 3, 2006 No Comments »
Verizon Sponsors Microsoft Xbox Online Event
“In a bid to win gamers to its broadband services, Verizon will sponsor a free weekend of premium service for Xbox 360 users. The promotion, Xbox Live Gold Weekend, running from March 31 to April 2, is also aimed at helping Microsoft win subscribers to its Live service.”
ClickZ, March 13, 2006 No Comments »
AT&T Site Highlights Olympic Sponsorship
“The interactive effort, called “Your support. Delivered.”, includes Web and mobile components and is part of the company’s sponsorship of the U.S. Olympic and Paralympic Teams for the upcoming winter games in Italy.”
ClickZ, January 24, 2006 No Comments »
Online Looms Large in New AT&T Campaign
“AT&T will advertise extensively online as part of its giant 2006 brand campaign, ClickZ has learned.”
ClickZ, December 29, 2005 No Comments »
A Short Movie Contest, With Intel Inside
“Intel’s brand is baked into a new AtomFilms.com indie movie contest, in a marketing effort that’s a hybrid of sponsorship and “branded entertainment” models.”
ClickZ, September 29, 2005 No Comments »