Studies
What On Earth Is Up With Online Travel?
eMarketer, July 28, 2006 No Comments »
eMarketer, June 6, 2006 No Comments »
“Fuel prices are rising. Inflation fears are mounting. Consumers are nervous. It is not surprising, then, that sales in the maturing US online travel market will now grow more slowly than they have in recent years.”
eMarketer, June 6, 2006 No Comments »
Hitwise: Cruise Vacation Searches
“Hitwise tracks searches on travel cruise sites and cruise-related search terms.”
iMedia Connection, April 20, 2006 No Comments »
MapQuest Ranks Top Visited Travel Site
“NetView data shows the map site receiving the highest unique audience, but visitors spend the most time on American Airlines’ site. Find out more.” From Nielson//Netratings
iMedia Connection, March 14, 2006 No Comments »
Trip Advisor Enjoys Viral Growth with Active Travelers
“TripAdvisor joined the 100 most visited websites based on UK visits in the week ending 30th July 2005 and hit a high the week ending the 18th of February, ranking 83rd among all websites based on UK visits. In February the site ranked 10th among Travel websites.”
Hitwise, March 7, 2006 No Comments »
New Year’s Eve in Paris, London or New York
Some interesting commentary from Hitwise in regards to travel search stats.
Hitwise, December 21, 2005 No Comments »
“JupiterReseach reports that online travel revenues will rise nearly 20% this year.” Free until 12/17/05.
eMarketer, November 17, 2005 No Comments »
Which Way Is the Travel Industry Headed?
“Travel planning and booking are among the most popular online activities and online travel sales are booming.”
eMarketer, November 10, 2005 No Comments »
35 Million Consumers Used Web Search For Travel Planning in April 2005
“New Research by comScore Networks, Yahoo!, and Media Contacts Reveals Immediate and Latent Effects of Search Drive $6.6 Billion in Online Travel Spending”
Comscore Press Release, October 6, 2005 No Comments »
News
Burst: Summer Travels via Internet
“Burst Media released a survey that found 73.6 percent of summer travelers say they will use the internet to help plan for their vacation.”
iMedia Connection, July 17, 2006 No Comments »
Kayak.com Uses Celebs, Politicos and CGM in New Spots
“Commissioning Dick Cheney and Pam Anderson to star in an ad campaign could cost a pretty penny. But Kayak.com has managed to feature them and other famous faces in its new TV campaign despite the travel search site’s start-up status.”
ClickZ, July 11, 2006 No Comments »
TripAdvisor Promotes Itself as Web Surfers’ Destination
“User-generated content travel site TripAdvisor hopes to become a hot summertime destination itself as it kicks off a multi-million-dollar integrated ad campaign aimed at generating traffic.”
ClickZ, June 30, 2006 No Comments »
Lowest Price Keeps Travelers Searching The Web
“comScore Network recently released an analysis of the online travel market in the U.S., finding that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year.”
MediaPost, June 23, 2006 No Comments »
Conference Board: Online Travel Waning
“FEWER U.S. CONSUMERS ARE GOING online to research and purchase air travel now than two years ago, according to a report issued Wednesday by The Conference Board and TNS.”
MediaPost, June 22, 2006 No Comments »
“ALMOST 150 MILLION CONSUMERS VISITED a travel Web site last year–marking a 35 percent surge from 2004, according to a report released Tuesday by comScore.”
MediaPost, June 7, 2006 No Comments »
Micro Persuasion, April 26, 2006 No Comments »
Lonely Planet, Quigo Partner to Launch Pay-per-Click Ad Marketplace
“Search and advertising tool provider Quigo has partnered with LonelyPlanet.com to launch the publisher’s new pay-per-click contextual advertising marketplace, which will use a private-label version of Quigo’s AdSonar platform.”
MarketingVox, April 18, 2006 No Comments »
Yahoo Travel Mixes Web 2.0, Meta Search, Satellite Views
“YAHOO LAUNCHED A MORE COMPREHENSIVE version of its travel service on Wednesday, integrating existing Web community search features and new street view and satellite imaging technology with its year-old meta search engine, FareChase.”
MediaPost, April 13, 2006 No Comments »
Study Targets Online Travel Consumers
iMedia Connection, April 10, 2006 No Comments »
Commentary
Expedia Online Marketing Success
“In this, my second profile of a Hitwise Annual Online Performance Award winner, I will profile Expedia.co.uk, the #1 Travel - Agencies website in 2005 based on UK visits. Expedia.co.uk ranked #1 among Travel - Agencies based on UK visits every week in 2005 (and so far in 2006). The site also consistently ranked among the top 100 websites on the internet based on UK visits.” By Heather Hopkins.
Hitwise, April 13, 2006 No Comments »
“USDM’s CEO reports cities that created websites to attract visitors saw a massive influx of tourism.” By Leah Woolford.
iMedia Connection, April 11, 2006 No Comments »
Royal Caribbean Sails with Rich Email
“IQ Interactive’s Tony Quin reports on how rich media enabled newsletters can reach an otherwise elusive audience.”
iMedia Connection, April 10, 2006 No Comments »
Interview with Kayak.com’s Dean Harris
“The new CMO of this vertical travel search site chats with our exec editor about search, online travel, his move from Vonage and more.”
iMedia Connection, March 27, 2006 No Comments »
LonelyPlanet.com Accepting Ads
By Tessa Wegert of Enlighten.
ClickZ Experts, January 26, 2006 No Comments »
Continental Airlines Goes Spanish
“DMO’s chief marketing officer believes online travel companies with global growth and revenue strategies should target emerging markets and populations.” By Elizabeth Lloyd.
iMedia Connection, January 13, 2006 No Comments »
DM Tactics Benefit Travel Marketers
“A research project indicates that direct, personalized incentives increase consumer retention and purchase follow-through.” By Leah Woolford of USDM.net, an interactive marketing agency for the travel industry.
iMedia Connection, January 2, 2006 No Comments »
“iCrossing’s director of industry relations explains why optimizing search keywords is mission critical for the travel industry.” By Noah Elkin.
iMedia Connection, December 18, 2005 No Comments »