Studies
eMarketer, June 20, 2006 No Comments »
Video Game Makers and Advertisers Get Warm and Fuzzy
“A just-announced deal between a game maker and an advertising company points to the growing phenomenon of placing ads in video games, including those of the online variety.”
eMarketer, February 28, 2006 No Comments »
“In fact, according to a survey by Peter D. Hart Research Associates for the Entertainment Software Association (ESA), 35% of US parents play computer or video games. On average, these “gamer parents” are 37 years-old and almost evenly balanced by gender (47% are female).”
eMarketer, January 30, 2006 No Comments »
Digital Gamers Reduce TV Viewing Further
Watch Four Hours Less Per Week Than in 2004
Adage, September 7, 2005 No Comments »
News
Marketing Opportunities Emerge in Online Gaming Venues
“Marketers looking for 18 to 34 year old males can look to massively multiplayer online games (MMOG) for opportunities, according to an Universal McCann report, “TrendMarker, Parallel Worlds.”"
ClickZ, August 1, 2006 No Comments »
Johnson & Johnson Launches Advergame For Mothers
MediaPost, July 27, 2006 No Comments »
Massive Adds Clicks to In-Game Ads
“Now that dynamic advertising has made its way into video games, marketers are looking for ways to improve engagement and measurability.”
ClickZ, July 25, 2006 No Comments »
Massive Inserts Interactive Toyota Ad Units in MMOG
“Microsoft-owned Massive Inc. has launched its first interactive ad units in videogames.”
MarketingVox, July 21, 2006 No Comments »
Nielsen Execs Defect to Launch In-Game Metrics Firm
“Two former Nielsen execs have launched a new in-game ad ratings system to verify the reach and demographic characteristics for their video game buys. IGA Worldwide is the agency’s first customer under the ratings system.”
ClickZ, July 21, 2006 No Comments »
In-Game Ad Ratings System Announced
“In-game advertising company IGA Worldwide and Interpret LLC have announced an in-game ad ratings system using Interpret’s Gameasure.”
Adrants, July 20, 2006 No Comments »
Scion Offers Virtual Car Loans at Whyville
“Just like their parents do in real life, young citizens of the Whyville virtual world can now go into debt to drive a cool car, thanks to Toyota and its Scion brand.”
ClickZ, July 18, 2006 No Comments »
Massive Strikes Ad Deal with Webzen
“Microsoft Corp.’s Massive Inc. struck a deal with South Korean video game company Webzen Inc. that will allow the newly acquired advertising unit to place promotions in two of Webzen’s upcoming titles.”
iMedia Connection, July 5, 2006 No Comments »
RealNetworks, Eyeblaster Bring Ads to Casual Games
“Casual-games developer, publisher and distributor RealNetworks today announced the launch of in-game video advertising with top brands Honda and Hasbro, in partnership with digital marketing services and technology Eyeblaster (using its EB.In-Games solution).”
MarketingVox, June 27, 2006 No Comments »
Webzen, Massive Partner For In-game Ads
“IN-GAME AD FIRM MASSIVE INCORPORATED has forged a partnership with Webzen, Inc., a Seoul-based entertainment company that is currently producing two multiplayer online games that Massive will insert ads into.”
MediaPost, June 27, 2006 No Comments »
Commentary
In-Game Ad Space Evolves with Performance-based Ads
“Advertisements in games have to date been somewhat akin to outdoor placements; gamers run by billboards or see them in the background. Now in-game ad networks and game developers are working on more performance-oriented products to enhance engagement and response rates of gamers.” By Enid Burns.
ClickZ, August 3, 2006 No Comments »
Clumsy To Cool: Branded Entertainment And The Rules Of In-Game Ads
“Marketers are now looking to go beyond simple product placement toward more sophisticated branded entertainment.” BY MARISSA GLUCK AND ARAM Sinnreich, Radar Research, LLC.
MediaP0st, April 6, 2006 No Comments »
Relevant to the Game, Not the Gamer
“If ads in a game environment aren’t relevant to the game, they’re effectively invisible.” By Dave Evans.
ClickZ, March 1, 2006 No Comments »
In-Game Advertising Dos and Don’ts
“The Mediaedge:cia strategic planning director shares a few words of wisdom about advertising in games.”
iMedia Connection, March 3, 2006 No Comments »
In-Game Advertising: How to Win the Game
By Sean Carton, dean of Philadelphia University’s School of Design + Media.
ClickZ Experts, January 9, 2006 No Comments »
“20 million kids can’t get enough - and neither can advertisers. How a virtual animal kingdom became a product placement paradise.”
Wired Magazine, December 2005 No Comments »
Article written for consumer audience. Cites Shockwave.com’s new network.
Wired Magazine, November 7, 2005 No Comments »
IGA Gaming 101 Series Offers Industry In-Game Advertising Education
Adrants, September 22, 2005 No Comments »
Wells Fargo Educates with Online Game
Adrants , September 15, 2005 No Comments »