News
Toyota Touts Mobile Series With TV Ads
“Toyota has launched a TV campaign to drive viewers to a new made-for-mobile video series on mobile phones.”
ClickZ, July 28, 2006 No Comments »
Marketers Push Toward Integrated Marketing Campaigns
“While a majority of marketers rely on integrated marketing campaigns, many are disappointed in the end result.”
ClickZ, June 14, 2006 No Comments »
Ocean Spray Launches Summer ‘Vacation’ Campaign
“Ocean Spray’s “Take a Vacation from Ordinary Diet Drinks” vehicle is moving across the country, touting the brand’s first-ever diet juice drinks, Cranberry Spray and Orange Citrus Spray, Promo Magazine reports (via MediaBuyerPlanner).”
MarketingVox, June 8, 2006 No Comments »
MTV Networks Introduces ‘Transference’ Metric
“MTV has released the results of an inhouse study on advertising effectiveness as it relates to the multi-platform universe, and it has introduced a metric called “transference,” MediaWeek writes (via MediaBuyerPlanner).”
MarketingVox, April 3, 2006 No Comments »
Hershey Launches 360-Degree ‘Taste and Believe’ Take 5 Campaign
“The Hershey Company has announced that for its Take 5 candy bar it is launching a 360-degree marketing campaign that in addition to a full slate of TV commercials will offer in-theatre promotions, online advertising, an extensive sampling program, buzz marketing and public relations.”
MarketingVox, March 13, 2006 No Comments »
Media Execs: Web Boosts TV Audience
“MEDIA COMPANIES THAT EMBRACE THE Web’s community features can leverage an online fan base to build their show’s audience, both online and on TV, panelists at the Digital Hollywood conference in New York said Wednesday.”
MediaPost, February 9, 2006 No Comments »
Campaign Brings M&M Comic Book Online
“An integrated online and offline campaign developed for M&Ms Minis by Masterfoods USA’s agency of record, BBDO New York, takes a print comic book (”The Swarm”) drawn by Marvel Comics artists to create an interactive online experience designed to encourage targeted users - 7-14-year-old boys and girls - to spend more time with the M&Ms brand, writes ClickZ.”
MarketingVox, November 22, 2005 No Comments »
Chrysler To Sponsor ‘Person of the Year’ Promos
“CNN AND CHRYSLER CORP. TODAY are expected to announce a multimillion-dollar ad deal that, in addition to TV and print, will include broadband Internet, wireless, podcasting, Video On Demand, and interactive TV components. The impetus for the deal is CNN’s upcoming coverage of Time magazine’s 2005 “Person of the Year” issue, for which Chrysler is providing exclusive sponsorship.”
MediaPost, November 21, 2005 No Comments »
Food Network Sends Holiday Recipes to Sprint Phones
“Starting today, Sprint and Scripps Networks’ Foodnetwork.com are partnering to enable Foodnetwork site visitors to look up a recipe online, then click on an icon to send the shopping list for that recipe to any Sprint phone”
MarketingVox, November 2, 2005 No Comments »
“THE CROP OF NEW SHOWS this fall propelled viewers to do more than just turn on their TV sets; the programming also sent fans to the Web, leading to a spike in traffic at sites that offered TV-related content, according to new research from comScore Media Metrix.”
MediaPost, October 31, 2005 No Comments »
Commentary
Converge Your Off- and Online Media Plans
“Offline and online media are so intertwined. Ignore one at your peril.” By Tessa Wegert of Enlighten.
ClickZ, March 16, 2006 No Comments »
Super Bowl-Sized Internet Opportunities
“When is it appropriate for a TV commercial to have a clear connection to the Web?” By Mark Kingdon of Organic.
ClickZ, February 28, 2006 No Comments »
Don E. Schultz: Integrated Marketing Q&A
“Executive Editor Brad Berens sits down with the integrated marketing guru to chat about the big picture for marketing’s present and future.”
iMedia Connection, November 30, 2005 No Comments »