Studies
Classifieds Still King but Paid Search Looms Locally
“Local advertising online is experiencing a boom this year, as the amount of money committed to the practice increased dramatically.”
ClickZ, September 22, 2005 No Comments »
News
Verizon Directories Snags SEM Firm
“It’s no secret that Internet yellow pages firms are struggling to find ways to compete with search engines. More and more IYP companies are taking the “if you can’t beat ‘em, join ‘em” tack, including Verizon Directories Corp., which has purchased search marketing tech firm Inceptor for an undisclosed sum.”
ClickZ, July 25, 2006 No Comments »
Walgreens Store Circulars Show Up in New Geo-Targeted Ads
“What’s the best way for national or regional players to advertise locally online? Topix.net thinks it has the answer in its new geographically-targeted ad format.”
ClickZ, July 13, 2006 No Comments »
Verizon Mulls SuperPages.com Spin Off
“IN A MOVE THAT COULD shake up the online yellow pages industry, Verizon Communications said late last week that it is considering spinning off its Internet and print Yellow Pages business.”
MediaPost, July 10, 2006 No Comments »
Jupiter: Online Portals Poised to Grow with Local Advertising
“Portals are poised to grow in the local advertising market, having begun to layer classified, directory and yellow pages advertising into their local services in new ways, according to a new report, “Local Advertising: Blending Categories to Compete Effectively,” from JupiterResearch.”
MarketingVox, July 6, 2006 No Comments »
Local Online Advertising Not Meeting Its Potential
“Local online advertising has yet to deliver on its promise, with online local ad spending projected to constitute only 8 percent of online ad spend this year, according to eMarketer’s new report, “Local Online Advertising: Measuring the Potential.”"
MarketingVox, June 27, 2006 No Comments »
Yellow Pages Group’s New Search Platform
“Yellow Pages Group (YPG) has released a beta of a new online search platform that allows users to obtain structured results with unstructured queries.”
iMedia Connection, June 21, 2006 No Comments »
Local Matters, Ingenio Partner
“Ingenio, a provider of pay-per-call advertising, announced an agreement with Local Matters, Inc., a provider of local search software and media services.”
iMedia Connection, June 6, 2006 No Comments »
Marchex Acquires Open List’s Local Search Platform
“Marchex has acquired local search player Open List, and plans to add its content aggregation, local search, and user-generated content technology across Marchex’s network of vertical and local Web sites.”
ClickZ, May 31, 2006 No Comments »
Gannett Buys Local Search Company
“NEARLY ONE YEAR AFTER GANNETT purchased rich media firm PointRoll, the publishing giant said it has acquired another Web business–local search company Planet Discover.”
MediaPost, May 15, 2006 No Comments »
GenieKnows.com Local Search Engine
“GenieKnows.com, a part of IT Interactive Services Inc., has launched a local search engine that is free and ad-supported.”
iMedia Connection, May 11, 2006 No Comments »
Commentary
The Evolution of Retail and Local Search
“Online is finally connecting with offline inventory, and to local results.” By Phil Stelter, director of business development for Range Online Media.
ClickZ, April 27, 2006 No Comments »
Targeting Local Audiences With Search, Part 1: MSN
“What are the current and emerging opportunities for local marketers on the major search engines? Part one of a series.”
Part 2
Part 3
Part 4
Part 5
ClickZ, April 13, 2006 No Comments »
“Want to know how to use an ad network to regionalize your ads? Start here.”
iMedia Connection, April 10, 2006 No Comments »
“Underscore Marketing’s president talks about the difference between declared and observed data, and how that can affect your geotargeting.” By Tom Hespos.
iMedia Connection, April 5, 2006 No Comments »
Where Local and Vertical Search Intersect
By Justin Sanger of LocalLaunch!
ClickZ, March 2, 2006 No Comments »
Advertising in My Online Neighborhood
“Local marketing isn’t just about search any more.” By Heidi Cohen.
ClickZ, February 16, 2006 No Comments »
Pay-per-call and Local Search. By Phil Stelter of Range Online Media.
ClickZ Experts, January 19, 2006 No Comments »
“I know I’ve looked for “restaurants Hell’s Kitchen” to find someplace to eat in my own neighborhood rather than use “restaurants 10019.”"
ClickZ Experts, December 23, 2005 No Comments »
IYPs: Still Relevant to Local Search?
By Phil Stelter of Range Online Media.
ClickZ Experts, December 22, 2005 No Comments »