Studies
Ad Campaigns Get Little Lead Time
“Based on the results of the latest quarterly study of the online advertising landscape conducted by InsightExpress for Deutsche Bank and MediaPost, lead times for online campaign space buying remain slim.”
eMarketer, January 24, 2006 No Comments »
Top 50 Advertisers by Media Value in October, 2005
Data from TNS Media Intelligence.
ClickZ, December 13, 2005 No Comments »
“If you have wondered where all the online advertising dollars are coming from, here’s the answer.” Free until 12/14/05.
eMarketer, November 12, 2005 No Comments »
Top 50 Advertisers by Media Value in September, 2005
“The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.”
ClickZ, November 9, 2005 No Comments »
“Every marketer knows that where you run your ads is a vitally important media decision—but new research indicates that when you run them may be critical, too.”
eMarketer, September 17, 2005 No Comments »
Target Demographics, Before and After
“New Methodologies for Matching Pre-Campaign Audience Plans with Post-Campaign Ad Serving Reports”
DoubleClick, June 2005 No Comments »
News
Media Buyers Keeping Eye on Newspapers’ Online Moves
“The direction of online initiatives is the most interesting trend in newspapers, according to media buyers and planners, ranking ahead of any other issue, including circulation.”
MarketingVox, July 31, 2006 No Comments »
Task Force Set To Unveil Electronic Trading System, Outreach To Media
“AN AD INDUSTRY TASK FORCE exploring the development of a controversial online trading system for buying and selling traditional media is set to announce preliminary details as soon as today, executives involved in the discussions said.”
MediaPost, July 25, 2006 No Comments »
Mobile Agency ipsh Offers Media Buying, Planning
“Omnicom’s ipsh has launched a media division, FullServ-ipsh, which will offer media strategy, planning and buying services for ad placements in various wireless environments, reports ClickZ.”
MarketingVox, July 17, 2006 No Comments »
Advertiser Task Force Plans To Launch Online System To Buy, Sell Media
“DESPITE BROADCAST NETWORK OPPOSITION, AN advertiser task force is moving ahead with plans to launch an online, eBay-style system to buy and sell media.”
MediaPost, July 7, 2006 No Comments »
MySpace “Safe” Content Areas Draw Ads
“MySpace.com is working to encourage ad sales by offering “safe” areas for companies to post their ads. The popular social networking site, with a large teenage membership highly attractive to advertisers, is one of the most heavily trafficked websites.”
iMedia Connection, June 22, 2006 No Comments »
“Several companies, including Right Media and AdECN, have begun to address this problem by creating auction-style exchanges to facilitate transactions between advertisers and media buyers.”
ClickZ, June 20, 2006 No Comments »
eBay Wins Bid To Test Online Media Buying System
“DAYS AFTER AN AD INDUSTRY task force unveiled plans to test an electronic trading system for buying and selling media, online auction giant eBay has won the bid.”
MediaPost, May 12, 2006 No Comments »
Hitwise Online Demographic Tool
“Hitwise announced the launch of LifestyleV2.0, an online audience targeting tool, with marketing information providing company Claritas.”
iMedia Connection, April 26, 2006 No Comments »
Display Impressions Double Year-Over-Year
“MARKETERS INCREASED ONLINE SPENDING LAST month, purchasing 185 billion display ads–almost twice as many as last year’s 97.1 billion and 31 percent more than February’s 141 billion, according to new Nielsen//NetRatings AdRelevance.”
MediaPost, April 17, 2006 No Comments »
Blogs, Pods and Really Simple Stuff Deliver Advertising At An Increasing Rate
“The first installment in PQ Media’s Alternative Media Research Series, the Blog, Podcast and RSS Advertising Outlook, reports that advertising spending on user-generated online media - blogs, podcasts and RSS - did not begin until 2002, but this combined spending has grown to $20.4 million by the end or 2005, a 198.4% increase over the 2004 level.”
MediaPost, April 12, 2006 No Comments »
Commentary
“iMedia’s exec editor chats with Tribal Fusion’s Dilip DaSilva about ad network differentiation, reach, capabilities and outlook.”
iMedia Connection, April 25, 2006 No Comments »
Five Reasons to Use an Ad Network
“ValueClick Media’s general manager shares ways to use ad networks to drive brand marketing results.”
iMedia Connection, April 17, 2006 No Comments »
Sound Advice for Online Ad Buyers
“The president of DRIVEpm listens to his mom, and shares mom-isms on how to get the most from ad networks.” By Scott Howe.
iMedia Connection, March 27, 2006 No Comments »
Working Toward Media-Planning Convergence
“Interactive or traditional, planners and buyers can reach new heights of expertise. All it takes is a little motivation from media convergence.” By Tessa Wegert of Enlighten.
ClickZ, March 23, 2006 No Comments »
SEM and Online Advertising Symbiosis
“Separating SEM from online advertising campaigns is downright foolish.” By Hollis Thomases of WebAdvantage.net.
ClickZ, March 14, 2006 No Comments »
24/7’s Ari Bluman on Ad Networks in 2006
“The 24/7 Real Media SVP of media and technology chats with our executive editor about the renaissance of ad networks, how to differentiate among them and more.”
iMedia Connection, March 13, 2006 No Comments »
Q&A with Vendare’s David Burcham
“This executive VP describes differentiating factors between ad networks, and explains how marketers can get the most out of their network partners.”
iMedia Connection, March 6, 2006 No Comments »
Why Media Buyers Must Understand SEO
“Why media strategists are working hard to improve their organic search skills.” By Tessa Wegert of Enlighten.
ClickZ, March 2, 2006 No Comments »
Just Say Yes To The Right Ad Networks
“Jeff Hirsch from ValueClick was quick to rebut Ari Rosenberg’s column, “Just Say No To Ad Networks.”While I agree with Hirsch’s defense of the network model, I think there are some important additional points to be made:”
MediaPost, March 1, 2006 No Comments »
“The SVP, general manager of national sales for Advertising.com reveals findings from a study that dispute the belief that repetition equals overexposure.”
iMedia Connection, March 1, 2006 No Comments »