Studies
“Some call it the third screen. Some call it the small screen. Others simply call it mobile television (MTV). But everyone agrees, it represents a huge opportunity.”
eMarketer, March 23, 2006 No Comments »
“…a new report by Solutions Research Group (SRG) finds that African-American and Hispanic mobile phone users are significantly more likely to use the advanced of their phones.”
eMarketer, December 14, 2005 No Comments »
Is the US Finally Getting the Message?
“In recent years, the US has trailed other advanced wireless markets when it comes to text and other messaging usage.” Free until 12/10/05.
eMarketer, November 10, 2005 No Comments »
Wireless Phone Advertising Has Promise
Press release for paid In-Stat study.
In-Stat, September 14, 2005 No Comments »
Mobile Search & Its Implications on Search Engine Marketing
“As mobile users increasingly use search engines, Oneupweb describes the issues and challenges marketers will face in capitalizing on this growing, changing and mobile market.” 24 Page PDF.
One Up Web, 2005 No Comments »
34 million American adults send text messages on their cell phones
Pew Internet, March 14, 2005 No Comments »
News
Sandwich Maker Launches Trial Mobile Marketing Run
“In Buffalo, where wings and beef on weck reign supreme, sandwich maker Subway will launch a mobile marketing effort today. Franchise locations owned by QSR Brands will push real-time alerts and discounts to customers’ cell phones using MobileLime’s technology.”
ClickZ, August 1, 2006 No Comments »
Starbucks in Hot Pursuit of Mobile Users
“Starbucks is halfway through a summer-themed promotion that encourages people to deploy their camera phones as part of a mobile scavenger hunt.”
ClickZ, July 27, 2006 No Comments »
Motricity Pockets Wireless Marketing Outfit
“Aiming to expand its content distribution capabilities, mobile marketplace management firm Motricity has snapped up mobile marketing firm GoldPocket Wireless.”
ClickZ, July 19, 2006 No Comments »
Millions of College Students Opt in to Cell Phone Ads
“Campus Media Group is targeting college students with ads and special offers via mobile phones, Media Life reports (via Media BuyerPlanner).”
MarketingVox, July 18, 2006 No Comments »
HP Sponsors Reuters Mobile News
“IN AN ATTEMPT TO GROW its wireless audience, Reuters Monday shifted its mobile news alert service to a completely ad-supported revenue model. Computer giant Hewlett-Packard will exclusively sponsor the service for the next two weeks.”
MediaPost, July 18, 2006 No Comments »
Mobile Agency ipsh Offers Media Buying, Planning
“Omnicom’s ipsh has launched a media division, FullServ-ipsh, which will offer media strategy, planning and buying services for ad placements in various wireless environments, reports ClickZ.”
MarketingVox, July 17, 2006 No Comments »
U.S. Mobile Downloads Gain Popularity
“Bango announced that consumer spend on mobile content in the United States for the first quarter of this year was seven times higher than for the same quarter last year. In the UK, customers spend four times higher than the same quarter last year, over 50 percent higher than other regions.”
iMedia Connection, July 17, 2006 No Comments »
Reuters Enhanced Mobile: HP Sponsorship
“Reuters announced that its mobile business will migrate to a fully ad-supported revenue model in the U.S., and that Hewlett-Packard has signed on as the exclusive sponsor of Reuters newly-enhanced mobile site.”
iMedia Connection, July 17, 2006 No Comments »
Mobile Agency ipsh! Launches Media Unit
“Omnicom-owned mobile marketing agency ipsh! has launched a media division to broker ad placements in a range of wireless environments.”
ClickZ, July 17, 2006 No Comments »
Mobile Report: Focus on Customer Experience
“JupiterResearch released a new research report on the emergence of mobile communities as a popular strategy for wireless carriers to drive data usage.”
iMedia Connection, June 29, 2006 No Comments »
Commentary
Mobile Marketing Best Practices: Understanding the Rules
“Toward mobile marketing best practices.” By Laura Marriott, executive director of the Mobile Marketing Association (MMA).
ClickZ, May 4, 2006 No Comments »
Building Loyalty Via Mobile Devices
“Creating relevant and timely loyalty programs on the mobile platform is easier (and cheaper) than you might think.” By Laura Marriott, executive director of the Mobile Marketing Association (MMA).
ClickZ, April 20, 2006 No Comments »
Improving Mobile Marketing and Privacy
“Industry experts discuss two initiatives for mobile marketers.” By Alan Chapell, Gerry Christensen, and Kelly McIvor.
iMedia Connection, April 17, 2006 No Comments »
Mobile Deals Dominate Headlines
“Yahoo!, Coca-Cola and MSNBC announce mobile initiatives; Merrill Lynch upgrades online ad spending forecast, and Klipmart eyes upfronts: it’s the week in review.” By Masha Geller.
iMedia Connection, April 7, 2006 No Comments »
Can Mobile Promotions and Sweepstakes Change Consumer Behavior?
“Mobile promotions can make consumers more receptive to the brand messages they’re tuning out on TV and in print.” By Laura Marriott of the Mobile Marketing Association.
ClickZ, April 6, 2006 No Comments »
“In the conversation below, Tom Burgess, CEO of Third Screen Media, one of the first wave of ad networks devoted to the new medium, explains how the age of targeting is finally dawning for mobile.”
MediaPost, March 24, 2006 No Comments »
“Is North American mobile marketing behind or ahead of European mobile marketing? And does it matter?” By Laura Marriott of the MMA.
ClickZ, March 23, 2006 No Comments »
Understanding Mobile Marketing
“Cielo Group’s president discusses how to go beyond text-message mobile marketing campaigns with branded interactive applications.” By Dean Macri.
iMedia Connection, March 22, 2006 No Comments »
“Mobile devices are one of the last great marketing frontiers. Pure. Unspoiled. Un-spammed. Three tips for approaching this medium.” By Mark Kingdon of Organic.
ClickZ, March 14, 2006 No Comments »
The ABCs of Mobile Marketing, Part 1
“With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a two-part primer.” By Laura Marriott, Executive Director of the MMA.
Part 2
Part 3
ClickZ, March 9, 2006 No Comments »