Studies
Reaching Hispanic Internet Users
“eMarketer looks at the online Hispanic population’s internet preferences and projected growth.”
eMarketer, April 21, 2006 No Comments »
Hispanic Americans Find Entertainment Online
“A new study from Forrester Research examines how Hispanic people in the US are using the Internet.”
eMarketer, January 27, 2006 No Comments »
News
Yahoo Expands Reach to U.S. Hispanics with Search Distribution Deal
“Yahoo will supply both Web search and sponsored search listings to Hispanic Digital Network (HDN), a group of more then 70 Spanish-language Web sites, under an exclusive multi-year distribution agreement.”
ClickZ, July 12, 2006 No Comments »
Telemundo Looks To The Internet
“NBC-OWNED HISPANIC TV BROADCASTER TELEMUNDO is hewing close to the strategies of “mainstream” broadcasters by betting big on the Internet, according to Steve Mandala–Telemundo’s senior vice president of sales and marketing–who touted the network’s new partnership with Internet search giant Yahoo at Telemundo’s upfront presentation on Tuesday.”
MediaPost, May 17, 2006 No Comments »
NBC’s Telemundo Teams With Yahoo To Reach Hispanics
“IN AN EFFORT TO BETTER serve the Web’s growing number of Hispanic users, Yahoo and NBC Universal’s Spanish-language network Telemundo announced plans to merge on Wednesday. The new property, Yahoo Telemundo, will combine Yahoo services with Telemundo content–taking the place of Yahoo en español and Telemundo.com.”
MediaPost, May 11, 2006 No Comments »
Spanish TV and Internet Lead Final 2005 Ad Spending Growth Data
“In a final summary for ad spending in 2005, with category and advertiser analysis, Nielsen Monitor-Plus Advertising reports that spending for the full year 2005 rose 4.2% over the same period last year, due to gains across most major media, led by Internet, National Spanish-Language TV and Cable TV.”
MediaPost, April 14, 2006 No Comments »
Top U.S. Hispanic Portal to Target on Behavior
“U.S. Spanish-language publisher Univision Online has tapped Revenue Science to provide behavioral targeting capabilities on Univision.com.”
ClickZ, January 11, 2006 No Comments »
Ford Sparks Hispanic Market With Fusion Campaign
“Ford is trying to woo Hispanics to its new Fusion mid-sized sedan using an integrated campaign with a musical beat.”
ClickZ, November 8, 2005 No Comments »
Discovery Adds Hispanic Sales Team
“Discovery Networks U.S. Hispanic Group has created a specialized advertising sales team to represent the company’s Spanish-language networks, Mediaweek reports.”
MediaBuyerPlanner, November 1, 2005 1 Comment »
U.S. Spanish-Speakers: Active Online
ClickZ, September 28, 2005 No Comments »
Commentary
iMedia Podcast: Multicultural Marketing
“Presenters from Verizon and La Agencia De Orcà describe their tactics for targeting African-American and Hispanic audiences.”
iMedia Connection, February 23, 2006 No Comments »
A presentation given by Prentice Parrish, Senior Manager, Multicultural Marketing, Verizon, and Anne Howard, Director of Online Services, La Agencia De Orcà at the iMedia Brand Summit.
iMedia Connection, February 6, 2006 No Comments »
“Julia Huang believes that Asian Americans are an “invisible” market to U.S. packaged goods companies.”
BrandWeek, February 1, 2006 No Comments »
“How does a Spanish-language ad network differ from its English-language counterparts? Our exec editor chats with ClickDiario VP Jacques Hart.”
iMedia Connection, January 10, 2006 No Comments »
‘White’ Agencies Are ‘Biased, Greedy, Stupid’
“Writing on TalentZoo as a guest columnist, copywriter, brand consultant and author Hadji Williams brings to light the rampant dismissal among major agencies of multicultural advertising and explains how “ethnic” agencies are brought in by AOR’s at the last minute to black/Latino/Asian-ize campaigns only to have them end up looking stupid and perpetuating stereotypes.”
Adrants, December 8, 2005 No Comments »