News
“GOOGLE HAS BEGUN SELLING RADIO ads in Detroit, marking the online search giant’s first foray into that medium.”
MediaPost, July 28, 2006 No Comments »
Google To Give Marketers More Click Fraud Info
“GOOGLE SAID TUESDAY THAT IT would begin offering AdWords advertisers reports on the number of invalid clicks that Google filters from their accounts.”
MediaPost, July 26, 2006 No Comments »
Google Growth Spurs Misgivings
“AS GOOGLE’S REVENUE, PROFITS, and share of the search market continue to surge, some industry observers are viewing the company with increasing wariness.”
MediaPost, July 24, 2006 No Comments »
Google Sells Stake in Baidu.com
“Google has sold its 2.6 percent stake in Baidu.com, China’s most-used search engine, reports Bloomberg News. Google sold 749,625 Baidu shares.”
MarketingVox, June 23, 2006 No Comments »
Google Tests Cost-Per-Action Ads
“SEARCH GIANT GOOGLE HAS BEGUN testing cost-per-action ads, in which marketers pay a fee only when users make a purchase, provide an e-mail address or take other specific steps.”
MediaPost, June 23, 2006 No Comments »
Adobe Inks Google Toolbar Distribution Deal
“Multimedia software maker Adobe Systems said Google has agreed to pay a “significant” amount to distribute Google’s search toolbar over several years, reports Reuters, likely in response to Microsoft’s making of MSN search the default setting in its upcoming Vista Windows operating system.”
MarketingVox, June 22, 2006 No Comments »
“NEWS CORP.’S MYSPACE.COM PLANS TO solicit bids from Google, Yahoo, and Microsoft to power search on the site, the company’s Chief Operating Officer Peter Chernin said at a Deutsche Bank Media & Telecom conference broadcast on the Internet.”
MediaPost, June 14, 2006 No Comments »
Hitwise: Google’s Share of U.S. Searches at 59 Percent
“Google accounted for 59.3 percent of the volume of searches in the U.S. for May 2006, followed by Yahoo and MSN with 22.0 and 12.1 percent, respectively, Hitwise announced yesterday.”
MarketingVox, June 9, 2006 No Comments »
Google’s Offline Ad Efforts Slow to Grow, Will Keep Trying
“Google execs admitted that that its traditional media efforts are moving more slowly than expected, writes BusinessWeek.”
MarketingVox, June 1, 2006 No Comments »
Google Likely To Grow Search Share With Dell Distribution Deal
“GOOGLE’S DISTRIBUTION DEAL WITH DELL Computers is viewed as likely to help Google gain even more market share, but also moves the search giant away from the core strategy that made the company so successful.”
MediaPost, May 29, 2006 No Comments »
Commentary
Some pretty good commentary about Yahoo vs. Google vs. MSN by Kevin Lee of Did-it.com
ClickZ, May 12, 2006 No Comments »