News
Yahoo Delays Search Marketing Overhaul
“YAHOO CHAIRMAN AND CEO TERRY Semel Tuesday said the company was pushing back a planned upgrade for its search marketing division until at least the end of this year.”
MediaPost, July 19, 2006 No Comments »
Yahoo New-Homepage Campaign Uses User Video
“Yahoo is promoting the launch of its redesigned homepage with a “Yahoo has changed” campaign - created by Yahoo roster shops SoHo Square and OgilvyOne - that’s centered on user-generated video, reports AdWeek.”
MarketingVox, July 17, 2006 No Comments »
Yahoo, MSN Make Messenger Systems Compatible
“IN A CHALLENGE TO AOL’S popular instant messenger service, the second and third most popular services, Microsoft’s Windows Live Messenger and Yahoo Messenger, today launched a closed beta test of a merger of their two networks.”
MediaPost, July 13, 2006 No Comments »
Yahoo Promises Refunds In Click Fraud Settlement
“YAHOO THIS WEEK AGREED TO settle a class-action click fraud lawsuit by offering cash refunds or ad credits to search marketers who have paid for clicks made by users who had no good faith intention of visiting the marketers’ Web sites.”
MediaPost, June 30, 2006 No Comments »
“YAHOO THIS WEEK IS TOUTING its recently launched Answers service with a new ad campaign and a three-day promotional event at the Hard Rock Café in New York’s Times Square.”
MediaPost, June 14, 2006 No Comments »
“NEWS CORP.’S MYSPACE.COM PLANS TO solicit bids from Google, Yahoo, and Microsoft to power search on the site, the company’s Chief Operating Officer Peter Chernin said at a Deutsche Bank Media & Telecom conference broadcast on the Internet.”
MediaPost, June 14, 2006 No Comments »
Hitwise: Google’s Share of U.S. Searches at 59 Percent
“Google accounted for 59.3 percent of the volume of searches in the U.S. for May 2006, followed by Yahoo and MSN with 22.0 and 12.1 percent, respectively, Hitwise announced yesterday.”
MarketingVox, June 9, 2006 No Comments »
“YAHOO HAS UPGRADED ITS VIDEO offerings with a new uploading and sharing offering designed to rival market leader YouTube. Yahoo’s product–unlike YouTube–offers video clips from established publishers, and can search the Web for content.”
MediaPost, June 2, 2006 No Comments »
Yahoo, eBay Confirm Partnership
“CHALLENGING THE THREAT POSED BY Google, Yahoo and eBay on Thursday confirmed rumors of a search advertising partnership to be implemented over the next year.”
MediaPost, May 26, 2006 No Comments »
“Yahoo has overhauled its homepage - which hadn’t been redone since September 2004 - in a bid to remain the most popular online destination and attract more advertising, writes the Associated Press.”
MarketingVox, May 16, 2006 No Comments »
Commentary
Some pretty good commentary about Yahoo vs. Google vs. MSN by Kevin Lee of Did-it.com
ClickZ, May 12, 2006 No Comments »