Studies
“Canadians still lag US consumers in their use of online shopping, but their interest and usage are growing.”
eMarketer, June 29, 2006 No Comments »
Online Ads: Upping the Ante Down Under
“Australian advertisers are catching up online.”
eMarketer, May 8, 2006 No Comments »
“Japan may have been in a slump for a decade but it still has the third largest economy in the world, behind the US and China. The IMF put Japan’s GDP at $4.6 trillion in 2005.”
eMarketer, April 28, 2006 No Comments »
European Women To Spend More Hours Online Than Men
“According to a new report, European women will soon be spending more time online than their male counterparts.”
eMarketer, March 28, 2006 No Comments »
E-Mail Marketing: Better in Canada?
“A new survey implies that e-mail marketing is the way to go in Canada.”
eMarketer, March 17, 2006 No Comments »
Active Home Web Use by Country, January 2006
“The number of active home Internet users continues its growth in a majority of the 11 countries tracked by Nielsen//NetRatings.”
ClickZ, March 13, 2006 No Comments »
Finding an Audience in Western Europe
“eMarketer looks at some of the factors advertisers should consider when targeting consumers in Western Europe.”
iMedia Connection, February 3, 2006 No Comments »
“Deutschland liebt das Internet. The ubiquity of the Internet has made Germany the largest e-commerce market in Western Europe.”
eMarketer, February 1, 2006 No Comments »
Active Home Web Use by Country, December 2005
“The Internet audience increased at a rate of less than one percent in December, with growth in eight of the 11 countries tracked by Nielsen//NetRatings. The rate of growth appears to be slowing.”
ClickZ Stats, January 27, 2006 No Comments »
The European Online Ad Picture Doesn’t Mirror the US
“When it comes to describing the European online advertising market, researchers really do seem to be talking in different languages.”
eMarketer, January 26, 2006 No Comments »
News
Tokyo Venture Aims to be CGM Marketing Powerhouse
“Four of Tokyo’s dominant advertising and online media companies have launched a joint venture, called CGM Marketing, to build marketing tools and programs around community-driven content.”
ClickZ, July 28, 2006 No Comments »
“Online video solutions provider Klipmart Corporation has opened an office in London to expand its business to the U.K. and the rest of Europe.”
MarketingVox, June 20, 2006 No Comments »
Europeans Say No Way to Cell Phone Ads
MarketingVox, June 8, 2006 No Comments »
BzzAgent Launches WOM Campaigns in Canada
“BzzAgent, a word of mouth marketing agency, is launching a total of five new buzz campaigns in Canada, according to the company.”
MediaBuyerPlanner, May 10, 2006 No Comments »
[X+1] Brings Optimization to Japan
“[X+1], the marketing optimization company formerly known as Poindexter Systems, has teamed with Hakuhodo subsidiary spicebox to offer its media optimization platform in Japan.”
MediaPost, May 10, 2006 No Comments »
“Internet connectivity in Africa is growing at a faster pace than any other region worldwide according to information from AllAfrica Global Media.”
ClickZ, May 3, 2006 No Comments »
Canadian Online Sales Hit a New High
“According to the latest figures from Statistics Canada, Canadian online sales recorded their fourth consecutive year of strong double-digit growth in 2005.”
eMarketer, April 28, 2006 No Comments »
Google Predicts Revenue Growth in China
“Google Inc. forecasts strong company revenue growth in China despite the country’s stringent online censorship laws, Reuters reported.”
iMedia Connection, April 13, 2006 No Comments »
“In its the latest move to strengthen its networks in China, Omnicom Group announced Sunday the official opening of its office in Shanghai, China, on the company’s 20th anniversary, reports MediaBuyerPlanner.”
MarketingVox, April 11, 2006 No Comments »
UK Publishers Abandon Paid Content Models for Online Ads
“Across the pond, it’s all about the ads, too. A new study released by the UK Association of Publishers (AOP) finds display advertising accounts for an average of 41 percent of online revenue, the biggest chunk of online income for the group’s members.”
ClickZ, April 7, 2006 No Comments »
Commentary
Behavioral Targeting in the International Realm, Part 1
“What’s going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up.” By Anna Papadopoulos, interactive media director for Euro RSCG 4D.
ClickZ, April 26, 2006 No Comments »
Tips for Entering the Chinese Market
“DMO’s chief marketing officer relays advice from the author of “One Billion Customers” and upcoming AdTech keynote James McGregor.”
iMedia Connection, April 13, 2006 No Comments »
“Revenue Science has partnered with DAC to bring behavioral targeting to Japan.” By David Rittenhouse of Neo@Ogilvy.
ClickZ, March 21, 2006 No Comments »
B2B Marketing Practices Across the Pond
“The Bluestreak CMO Anurag Ahuja describes the differences and similarities between B2B marketing in the U.S. and Great Britain.”
iMedia Connection, February 1, 2006 No Comments »
Avoiding The Pitfalls Of Online Marketing In Europe
E-mail marketing in Europe.
E-mail Marketing Best Practices, November 30, 2005 No Comments »