Studies
Pay-Per-Call Rings Louder With Google
“Who would have imagined that Google would begin to use an old method of communication to step into the future?”
eMarketer, March 2, 2006 No Comments »
News
Verizon Directories Snags SEM Firm
“It’s no secret that Internet yellow pages firms are struggling to find ways to compete with search engines. More and more IYP companies are taking the “if you can’t beat ‘em, join ‘em” tack, including Verizon Directories Corp., which has purchased search marketing tech firm Inceptor for an undisclosed sum.”
ClickZ, July 25, 2006 No Comments »
eStara Powers Click-to-Call Advertising for AzoogleAds
“Click-to-call, chat and call-tracking solutions provider eStara today announced an agreement with performance-based advertising network AzoogleAds to power its new click-to-call service.”
MarketingVox, June 28, 2006 No Comments »
Jambo Bows Pay-Per-Call Radio Ads
“PAY-PER-CALL AD FIRM JAMBO HAS opened a new distribution channel for its advertisers–radio spots, purchased through the remnant inventory network BidForSpots.com.”
MediaPost, June 23, 2006 No Comments »
Pay-Per-Call Firm Launches New Product For Phone-Based Consultants
“PAY-PER-CALL COMPANY INGENIO TODAY WILL launch a new division that aims to help sellers of technical support, consulting, or other on-phone services to market and sell their services online.”
MediaPost, June 22, 2006 No Comments »
Ingenio To Power Pay-Per-Call Podcast Ads
“PAY-PER-CALL ADVERTISING FIRM INGENIO WILL start serving ads into Podbridge’s podcast network, which includes publishers like Bloomberg and Clear Channel, the company will announce today.”
MediaPost, June 15, 2006 No Comments »
Local Matters, Ingenio Partner
“Ingenio, a provider of pay-per-call advertising, announced an agreement with Local Matters, Inc., a provider of local search software and media services.”
iMedia Connection, June 6, 2006 No Comments »
Agencies and Pay-per-call: A Perfect Match?
“Vendors and publishers who stand to benefit from pay-per-call advertising are pushing its benefits to SEMs and media buyers, hoping to tap into budgets larger than individual local marketers may command.”
ClickZ, February 22, 2006 No Comments »
Pay-Per-Call To Soar To $3.7 Billion By 2010
“THE PAY-PER-CALL MARKET WILL MORE than double each year for the next five years, with revenues surging to $3.7 billion by 2010, according to a new forecast by the Kelsey Group.”
MediaPost, February 21, 2006 No Comments »
LA Weekly Taps Jambo For Pay-Per-Call
MediaPost, February 8, 2006 No Comments »
Google Looks to Patent Mobile Click-to-call Ads
“Google appears to be setting its sights on the mobile advertising market, given its latest patent application.”
ClickZ, January 12, 2006 No Comments »
Commentary
“The general manager of goWholesale explains how this search strategy can help small B2Bs increase direct sales leads– whether or not they have a website.” By Asad Haroon.
iMedia Connection, April 4, 2006 No Comments »
Om Malik's Blog, February 15, 2006 No Comments »
Pay-per-call and Local Search. By Phil Stelter of Range Online Media.
ClickZ Experts, January 19, 2006 No Comments »
Why Pay-Per-Call Advertising Needs Ad Agencies
By Hollis Thomases of WebAdvantage.net.
ClickZ Experts, January 17, 2006 No Comments »
A Closer Look at Pay-Per-Call Search Marketing
“Last spring, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay per call is rapidly gaining traction among search marketers, particularly with those targeting a local audience. If you’re not familiar with the format, it’s worth a look.”
ClickZ Experts, December 14, 2005 No Comments »
“MIVA’s SVP shares tips on how to get started in pay-per-call.” By Mike Kerans.
iMedia Connection, December 12, 2005 No Comments »
Google Testing Click-to-Call Adwords
Micro Persuasion, November 23, 2005 No Comments »
Local search developments: Yahoo! Local and Verizon’s pay-for-call
Charlene Li's Blog, August 19, 2005 No Comments »