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News
iMedia Connection, July 31, 2006 No Comments »
Apple, Facebook Partner for iTunes Music Giveaway
“Apple’s 10-week back-to-school promotion on Facebook will give away millions of songs to the social-networking site’s members.”
MarketingVox, July 26, 2006 No Comments »
Choice Hotels Launches Sweepstakes Campaign
“CHOICE HOTELS INTERNATIONAL TODAY WILL launch an online ad campaign to promote Choice’s Econo Lodge and Rodeway Inn brands. The campaign, created by Agency.com, drives users to a sweepstakes page, where visitors can enter to win a $1 million prize.”
MediaPost, July 5, 2006 No Comments »
Start-Up Brings Retailers Aboard Mobile Coupon Bandwagon
“A start-up called Cellfire, which has been testing its offering for the last six months and is now going national with Cingular, hopes its solution finds more success.”
ClickZ, June 27, 2006 No Comments »
P&G Tries Mobile Marketing with Crest Campaign
MarketingVox, June 19, 2006 No Comments »
AmEx Creates 15-Second Video Contest
“American Express is asking video hobbyists and aspiring filmmakers to submit their 15-second clips online for a chance to win $15,000.”
ClickZ, April 21, 2006 No Comments »
United Online Buys MyPoints for $56M
“ISP and online media company United Online, the parent of Classmates.com, has purchased loyalty player MyPoints.com from United Airlines (UAL) for $56 million in cash.”
ClickZ, April 11, 2006 No Comments »
PointRoll and ePrize Partner Up
“PointRoll, Inc. and ePrize, LLC have announced a partnership to develop what they’re calling a “seamless, full-service, interactive promotion advertising solution.”"
iMedia Connection, March 28, 2006 No Comments »
AOL Sponsors HuffPo Film Contest
“IN AN EFFORT TO BOLSTER its online video offerings, AOL is sponsoring a film contest on HuffingtonPost.com, the blogging site founded by political pundit Arianna Huffington.”
MediaPost, February 16, 2006 No Comments »
Pepsi Teams with Yahoo! for Promo
“In addition to developing and powering the program sites pepsifreeride.com and dewfreeride.com, Yahoo is promoting the Pepsi Free Ride on its front page and across the Yahoo properties Yahoo Autos and Yahoo Autos Custom, Yahoo Sports, Yahoo Music, Yahoo Games and Yahoo Mail.”
iMedia Connection, February 9, 2006 No Comments »
Commentary
How Free Trial Offers Increase Revenue
“Marketing Experiments discusses how to increase paid subscription sign-ups and online orders with free trial offers.”
iMedia Connection, April 19, 2006 No Comments »